What is Heritage Financial's marketing?

Heritage Financial (HFWA) reported marketing of $383K in Q1 2026.

How has Heritage Financial's marketing changed year-over-year?

Heritage Financial's marketing increased by 14.3% year-over-year, from $335K to $383K.

What is the long-term trend for Heritage Financial's marketing?

Over 4 years (2021 to 2025), Heritage Financial's marketing has grown at a -12.6% compound annual growth rate (CAGR), from $2.14M to $1.25M.

Heritage Financial HFWA Marketing

Marketing at other companies

Columbia Banking SystemsCOLB

——

OceanFirst FinancialOCFC

——

Huntington BancsharesHBAN

——

Other financials

Income statement

See full

Revenue$77.9M+35.3%

Net income$18.9M+36.2%

EPS (diluted)$0.48+20.0%

Balance sheet

See full

Cash & equivalents$268.1M+7.8%

Total debt$20.0M-92.4%

Total equity$1.1B+26.6%

Total assets$8.5B+19.2%

Cash flow

See full

Operating cash flow$14.0M-27.4%

CapEx$1.3M+11.2%

Free cash flow$12.7M-29.9%

Valuation

See full

Market cap$1.19B+56.8%

Enterprise value$946.38M+22.1%

P/E16.5×+1.6×

P/S4.5×+1.1×

Profitability

See full

Net margin27.2%+4.5pp

FCF margin30.1%+0.4pp

Returns & leverage

See full

Return on equity7.3%+1.3pp

Debt / equity0×-0.3×

Where this comes from

Reported directly by Heritage Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Heritage Financial’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

Ask your AI about Heritage Financial's marketing.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Heritage Financial's marketing?: Heritage Financial (HFWA) reported marketing of $383K in Q1 2026.
How has Heritage Financial's marketing changed year-over-year?: Heritage Financial's marketing increased by 14.3% year-over-year, from $335K to $383K.
What is the long-term trend for Heritage Financial's marketing?: Over 4 years (2021 to 2025), Heritage Financial's marketing has grown at a -12.6% compound annual growth rate (CAGR), from $2.14M to $1.25M.