What is Columbia Banking Systems's marketing?

Columbia Banking Systems (COLB) reported marketing of $5M in Q1 2026.

How has Columbia Banking Systems's marketing changed year-over-year?

Columbia Banking Systems's marketing increased by 66.7% year-over-year, from $3M to $5M.

What is the long-term trend for Columbia Banking Systems's marketing?

Over 4 years (2021 to 2025), Columbia Banking Systems's marketing has grown at a 19.0% compound annual growth rate (CAGR), from $7.38M to $14.81M.

Columbia Banking Systems COLB Marketing

Marketing at other companies

Fifth Third BankFITB

$50M+78.6%

Commerce BancsharesCBSH

——

Webster Financial CorporationWBS

——

Huntington BancsharesHBAN

——

First Citizens BancSharesFCNCA

——

Other financials

Income statement

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Revenue$677.0M+37.9%

Net income$192.0M+121%

EPS (diluted)$0.66+61.0%

Balance sheet

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Cash & equivalents$2.1B+1.3%

Total debt$166.0M+31.7%

Total equity$7.7B+46.3%

Total assets$66.0B+28.2%

Cash flow

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Operating cash flow$494.0M+305%

CapEx$17.0M—

Free cash flow$477.0M+291%

Valuation

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Market cap$8.84B+55.0%

P/E13.5×+2.0×

P/S3.6×+0.6×

Profitability

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Net margin26.3%+0.8pp

FCF margin42.7%+13.6pp

Returns & leverage

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Return on equity10.2%+0.4pp

Debt / equity0×0.0×

Where this comes from

Reported directly by Columbia Banking Systems in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Columbia Banking Systems’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Columbia Banking Systems's marketing?: Columbia Banking Systems (COLB) reported marketing of $5M in Q1 2026.
How has Columbia Banking Systems's marketing changed year-over-year?: Columbia Banking Systems's marketing increased by 66.7% year-over-year, from $3M to $5M.
What is the long-term trend for Columbia Banking Systems's marketing?: Over 4 years (2021 to 2025), Columbia Banking Systems's marketing has grown at a 19.0% compound annual growth rate (CAGR), from $7.38M to $14.81M.