Other
Marketing
Fifth Third Bank Marketing increased by 35.1% to $50.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 78.6%, from $28.00M to $50.00M. Over 4 years (FY 2021 to FY 2025), Marketing shows an upward trend with a 7.3% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2018
Last reportedQ1 2026May 5, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $20.00M | $29.00M | $35.00M | $24.00M | $28.00M | $35.00M | $31.00M | $29.00M | $31.00M | $35.00M | $31.00M | $32.00M | $34.00M | $26.00M | $23.00M | $28.00M | $43.00M | $34.00M | $37.00M | $50.00M |
| QoQ Change | — | +45.0% | +20.7% | -31.4% | +16.7% | +25.0% | -11.4% | -6.5% | +6.9% | +12.9% | -11.4% | +3.2% | +6.3% | -23.5% | -11.5% | +21.7% | +53.6% | -20.9% | +8.8% | +35.1% |
| YoY Change | — | — | — | — | +40.0% | +20.7% | -11.4% | +20.8% | +10.7% | +0.0% | +0.0% | +10.3% | +9.7% | -25.7% | -25.8% | -12.5% | +26.5% | +30.8% | +60.9% | +78.6% |
Range$20.00M – $50.00M
CAGR+21.3%
Avg YoY Growth+14.6%
Median YoY Growth+10.5%
Current Streak2 quarters growth
Business Segments
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Consumer and Small Business Banking | $19.00M | $15.00M | $12.00M | $19.00M | $31.00M | $20.00M | $21.00M | $33.00M |
| Commercial Banking | $1.00M | $1.00M | $0.00 | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M |
| Wealth And Asset Management | $0.00 | $0.00 | $1.00M | $0.00 | $0.00 | $0.00 | $1.00M | $0.00 |
| Total | $34.00M | $26.00M | $23.00M | $28.00M | $43.00M | $34.00M | $37.00M | $50.00M |
Marketing at Other Companies
Frequently Asked Questions
- What is Fifth Third Bank's marketing?
- Fifth Third Bank (FITB) reported marketing of $50.00M in Q1 2026.
- How has Fifth Third Bank's marketing changed year-over-year?
- Fifth Third Bank's marketing increased by 78.6% year-over-year, from $28.00M to $50.00M.
- What is the long-term trend for Fifth Third Bank's marketing?
- Over 4 years (2021 to 2025), Fifth Third Bank's marketing has grown at a 7.3% compound annual growth rate (CAGR), from $107.00M to $142.00M.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.