Other
Marketing
Capital One Financial Marketing increased by 24.5% to $1.50B in Q1 2026 compared to the prior quarter.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 7, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $1.20B | $1.50B |
| QoQ Change | — | +24.5% |
| YoY Change | — | +24.5% |
Range$1.20B – $1.50B
Avg YoY Growth+24.5%
Median YoY Growth+24.5%
Business Segments
| Segment | FY'22 | FY'23 |
|---|---|---|
| Credit Card | $3.40B | $3.40B |
| Total | — | — |
All segment values are derived from annual filings.
Credit Card was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.
Marketing at Other Companies
Frequently Asked Questions
- What is Capital One Financial's marketing?
- Capital One Financial (COF) reported marketing of $1.50B in Q1 2026.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.