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Other

Marketing

Huntington Bancshares Marketing increased by 27.6% to $37M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 27.6%, from $29M to $37M.

Analysis

StatementIncome Statement
SectionOther
First reportedQ1 2023
Last reportedQ1 2026Apr 30, 2026
Metric ID: other_marketing_expense

Historical Data

10 periods
 Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q1 '26
Value$28.75M$28.75M$28.75M$28.75M$29M$29M$29M$29M$29M$37M
QoQ Change+0.0%+0.0%+0.0%+0.9%+0.0%+0.0%+0.0%+0.0%+27.6%
YoY Change+0.9%+0.9%+0.9%+0.9%+0.0%+27.6%
Range$28.75M$37M
CAGR+11.9%
Avg YoY Growth+5.2%
Median YoY Growth+0.9%
Current Streak9+ quarters growth

Frequently Asked Questions

What is Huntington Bancshares's marketing?
Huntington Bancshares (HBAN) reported marketing of $37M in Q1 2026.
How has Huntington Bancshares's marketing changed year-over-year?
Huntington Bancshares's marketing increased by 27.6% year-over-year, from $29M to $37M.