Discontinued — last reported Q4 '15
Business Segments · Impairment Of Intangible Assets Indefinitelived Excluding Goodwill
International — Impairment Of Intangible Assets Indefinitelived Excluding Goodwill
Analysis
StatementSegment
CategoryRisk
SignalLower is better
VolatilityVolatile
First reportedQ1 2015
Last reportedQ4 2015Jun 30, 2016
Rolls up toImpairment Charges
How to read this metric
An increase signals a decline in the competitive strength or market value of specific brands within the international portfolio.
Detailed definition
This represents the non-cash charge taken to reduce the carrying value of indefinite-lived intangible assets (excluding...
Peer comparison
Standard impairment disclosure for companies with significant brand portfolios.
Metric ID:
gis_segment_international_impairment_of_intangible_assets_indefinitelived_excluding_goodwillSimilar Metrics at Other Companies
Frequently Asked Questions
- What does international — impairment of intangible assets indefinitelived excluding goodwill mean?
- The loss in value recognized for non-amortizing intangible assets like brands, excluding goodwill.