Discontinued — last reported Q2 '16
Business Segments · Indefinite Lived Trade Names
International — Indefinite Lived Trade Names
Analysis
StatementSegment
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ2 2016
Last reportedQ2 2016Dec 20, 2016
Rolls up toIndefinite lived intangible assets
How to read this metric
A stable or increasing value suggests strong brand equity and successful international market positioning.
Detailed definition
The carrying value of acquired brand names within the international segment that are not subject to amortization because...
Peer comparison
Commonly reported as 'indefinite-lived intangible assets' by consumer packaged goods companies.
Metric ID:
gis_segment_international_indefinite_lived_trade_namesSimilar Metrics at Other Companies
Frequently Asked Questions
- What does international — indefinite lived trade names mean?
- The book value of international brand names that do not have a set expiration date.