Discontinued — last reported Q1 '26
Indefinite lived intangible assets
General Mills Indefinite lived intangible assets increased by 0.2% to $6.83B in Q2 2025 compared to the prior quarter. Year-over-year, this metric grew by 1.4%, from $6.74B to $6.83B. Over 4 years (FY 2021 to FY 2025), Indefinite lived intangible assets shows relatively stable performance with a 0.7% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
Stability or growth in this value indicates the enduring strength and market value of the company's brand portfolio.
Detailed definition
The carrying value of intangible assets, such as brand names or trademarks, that are expected to generate cash flows for...
Peer comparison
High for consumer packaged goods companies with strong, long-standing brand equity.
other_indefinite_lived_trade_namesHistorical Data
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $6.63B | $6.54B | $6.53B | $6.73B | $6.73B | $6.71B | $6.71B | $6.71B | $6.71B | $6.72B | $6.72B | $6.72B | $6.73B | $6.74B | $6.50B | $6.79B | $6.82B | $6.83B |
| QoQ Change | — | -1.3% | -0.2% | +3.1% | -0.1% | -0.3% | +0.0% | +0.0% | +0.1% | +0.0% | +0.0% | -0.0% | +0.2% | +0.1% | -3.5% | +4.5% | +0.4% | +0.2% |
| YoY Change | — | — | — | — | +1.5% | +2.5% | +2.7% | -0.3% | -0.2% | +0.1% | +0.2% | +0.1% | +0.2% | +0.3% | -3.2% | +1.1% | +1.3% | +1.4% |
Indefinite lived intangible assets at Other Companies
Frequently Asked Questions
- What is General Mills's indefinite lived intangible assets?
- General Mills (GIS) reported indefinite lived intangible assets of $6.83B in Q2 2025.
- How has General Mills's indefinite lived intangible assets changed year-over-year?
- General Mills's indefinite lived intangible assets increased by 1.4% year-over-year, from $6.74B to $6.83B.
- What is the long-term trend for General Mills's indefinite lived intangible assets?
- Over 4 years (2021 to 2025), General Mills's indefinite lived intangible assets has grown at a 0.7% compound annual growth rate (CAGR), from $6.63B to $6.82B.
- What does indefinite lived intangible assets mean?
- The value of brand names or trademarks that the company expects to keep forever.