Business Segments · Indefinite-lived intangible assets:

TH — Indefinite-lived intangible assets:

Restaurant Brands International TH — Indefinite-lived intangible assets: decreased by 1.2% to $6.15B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 3.0%, from $5.97B to $6.15B. Over 4 years (FY 2021 to FY 2025), TH — Indefinite-lived intangible assets: shows relatively stable performance with a -2.2% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.

Analysis

StatementSegment
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ4 2014
Last reportedQ1 2026

How to read this metric

Stability or growth in this value suggests strong brand equity, while significant write-downs signal potential brand degradation or market challenges.

Detailed definition

The carrying value of assets such as brand names or trademarks within the Tim Hortons segment that are not subject to am...

Peer comparison

Standard accounting metric for companies that have grown through acquisitions; comparable to brand value assets at other global consumer brands.

Metric ID: qsr_segment_th_indefinite_lived_intangible_assets

Historical Data

20 periods
 Q2 '21Q3 '21Q4 '21Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Value$6.81B$6.68B$6.70B$6.76B$6.59B$6.18B$6.29B$6.31B$6.42B$6.29B$6.42B$6.30B$6.24B$6.31B$5.97B$5.97B$6.27B$6.15B$6.22B$6.15B
QoQ Change-2.0%+0.3%+0.9%-2.5%-6.1%+1.8%+0.2%+1.8%-2.2%+2.2%-1.9%-0.9%+1.0%-5.3%-0.0%+5.0%-2.0%+1.3%-1.2%
YoY Change-3.3%-7.4%-6.0%-6.6%-2.5%+1.7%+2.1%-0.1%-2.8%+0.3%-7.0%-5.2%+0.5%-2.5%+4.2%+3.0%
Range$5.97B$6.81B
CAGR-2.1%
Avg YoY Growth-2.0%
Median YoY Growth-2.5%

Frequently Asked Questions

What is Restaurant Brands International's th — indefinite-lived intangible assets:?
Restaurant Brands International (QSR) reported th — indefinite-lived intangible assets: of $6.15B in Q1 2026.
How has Restaurant Brands International's th — indefinite-lived intangible assets: changed year-over-year?
Restaurant Brands International's th — indefinite-lived intangible assets: increased by 3.0% year-over-year, from $5.97B to $6.15B.
What is the long-term trend for Restaurant Brands International's th — indefinite-lived intangible assets:?
Over 4 years (2021 to 2025), Restaurant Brands International's th — indefinite-lived intangible assets: has grown at a -2.2% compound annual growth rate (CAGR), from $26.91B to $24.61B.
What does th — indefinite-lived intangible assets: mean?
The value of non-physical assets like brand names that are expected to provide value indefinitely.