Discontinued — last reported Q2 '17
Higher values suggest a stronger portfolio of proprietary brands and intellectual property, while a decline may indicate asset impairment or divestitures.
This represents the total book value of identifiable intangible assets, such as brands, trademarks, and customer relatio...
Standard metric for companies with significant brand equity in global markets.
gis_segment_international_intangible_assets_net_excluding_goodwill