Discontinued — last reported Q2 '16
Business Segments · Indefinite Lived Trade Names
Non Us — Indefinite Lived Trade Names
Analysis
StatementSegment
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ2 2016
Last reportedQ2 2016Jun 29, 2018
Rolls up toIndefinite lived intangible assets
How to read this metric
An increase suggests strategic brand acquisitions, while a decrease may indicate divestitures or impairment losses due to declining brand equity.
Detailed definition
This represents the carrying value of intangible assets consisting of brand names and trademarks within international op...
Peer comparison
Peer consumer packaged goods companies report similar intangible assets under 'Indefinite-lived Intangible Assets' or 'Trademarks' within their segment disclosures.
Metric ID:
gis_segment_non_us_indefinite_lived_trade_namesSimilar Metrics at Other Companies
Frequently Asked Questions
- What does non us — indefinite lived trade names mean?
- The total accounting value of international brand names that have no expiration date.