Discontinued — last reported Q3 '26
Business Segments · Goodwill
North America Retail — Goodwill
General Mills North America Retail — Goodwill decreased by 0.0% to $6.32B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 0.0%, from $6.32B to $6.32B. Over 4 years (FY 2021 to FY 2025), North America Retail — Goodwill shows relatively stable performance with a -0.4% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2016
Last reportedQ3 2026Mar 18, 2026
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions, while a decrease may indicate impairment or divestitures.
Detailed definition
Represents the total carrying value of goodwill allocated to the North America Retail business segment. This asset refle...
Peer comparison
Standard across consumer packaged goods companies reporting segment-level intangible assets.
Metric ID:
gis_segment_north_america_retail_goodwillHistorical Data
20 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $6.69B | $6.41B | $6.41B | $6.68B | $6.55B | $6.55B | $6.55B | $6.54B | $6.54B | $6.54B | $6.54B | $6.54B | $6.54B | $6.54B | $6.32B | $6.32B | $6.32B | $6.32B | $6.32B | $6.32B |
| QoQ Change | — | -4.1% | -0.0% | +4.2% | -1.9% | -0.0% | -0.1% | -0.1% | +0.0% | +0.0% | -0.0% | +0.0% | -0.0% | +0.0% | -3.4% | -0.0% | +0.1% | -0.0% | -0.0% | -0.0% |
| YoY Change | — | — | — | — | -2.0% | +2.1% | +2.1% | -2.1% | -0.2% | -0.1% | -0.1% | +0.0% | -0.0% | +0.0% | -3.4% | -3.4% | -3.3% | -3.4% | -0.0% | -0.0% |
Range$6.32B – $6.69B
CAGR-1.2%
Avg YoY Growth-0.9%
Median YoY Growth-0.1%
Current Streak3 quarters decline
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Frequently Asked Questions
- What is General Mills's north america retail — goodwill?
- General Mills (GIS) reported north america retail — goodwill of $6.32B in Q4 2025.
- How has General Mills's north america retail — goodwill changed year-over-year?
- General Mills's north america retail — goodwill decreased by 0.0% year-over-year, from $6.32B to $6.32B.
- What is the long-term trend for General Mills's north america retail — goodwill?
- Over 4 years (2021 to 2025), General Mills's north america retail — goodwill has grown at a -0.4% compound annual growth rate (CAGR), from $25.92B to $25.51B.
- What does north america retail — goodwill mean?
- The total value of intangible assets like brand reputation and customer loyalty attributed to the North America Retail segment.