Discontinued — last reported Q4 '16
Business Segments · Indefinitelived Intangible Assets Acquired
US — Indefinitelived Intangible Assets Acquired
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityVolatile
First reportedQ1 2015
Last reportedQ4 2016Jun 30, 2016
Rolls up toIndefinitelived Intangible Assets Acquired
How to read this metric
Higher values suggest a strategic focus on acquiring strong, established brands to bolster the U.S. portfolio.
Detailed definition
This metric quantifies the value of intangible assets with indefinite useful lives, such as trademarks or brand names, a...
Peer comparison
Commonly reported by companies with significant brand portfolios and acquisition-heavy growth strategies.
Metric ID:
gis_segment_us_indefinitelived_intangible_assets_acquiredSimilar Metrics at Other Companies
Frequently Asked Questions
- What does us — indefinitelived intangible assets acquired mean?
- The value of acquired brand names or trademarks that have an indefinite life in the U.S. segment.