What is General Mills's marketing and selling?

General Mills (GIS) reported marketing and selling of $527.20M in Q1 2025.

What is the long-term trend for General Mills's marketing and selling?

Over 3 years (2022 to 2025), General Mills's marketing and selling has grown at a 3.6% compound annual growth rate (CAGR), from $474.40M to $527.20M.

Non-Current Liabilities

Marketing and selling

General Mills Marketing and selling increased by 5.0% to $527.20M in Q1 2025 compared to the prior quarter. Over 3 years (FY 2022 to FY 2025), Marketing and selling shows an upward trend with a 3.6% CAGR.

Analysis

StatementBalance Sheet Statement

SectionNon-Current Liabilities

First reportedQ4 2022

Last reportedQ4 2025Jun 26, 2025

Metric ID: non_current_liabilities_accrued_marketing_costs_current

Historical Data

4 periods

	Q4 '22	Q4 '23	Q4 '24	Q4 '25
Value	$474.40M	$454.30M	$502.30M	$527.20M
QoQ Change	—	-4.2%	+10.6%	+5.0%
YoY Change	—	-4.2%	+10.6%	+5.0%

Range$454.30M – $527.20M

Avg YoY Growth+3.8%

Median YoY Growth+5.0%

Current Streak2 quarters growth

Marketing and selling at Other Companies

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Frequently Asked Questions

What is General Mills's marketing and selling?: General Mills (GIS) reported marketing and selling of $527.20M in Q1 2025.
What is the long-term trend for General Mills's marketing and selling?: Over 3 years (2022 to 2025), General Mills's marketing and selling has grown at a 3.6% compound annual growth rate (CAGR), from $474.40M to $527.20M.