What is GoPro's marketing and selling?

GoPro (GPRO) reported marketing and selling of $19.05M in Q1 2026.

How has GoPro's marketing and selling changed year-over-year?

GoPro's marketing and selling decreased by 39.7% year-over-year, from $31.61M to $19.05M.

What is the long-term trend for GoPro's marketing and selling?

Over 5 years (2020 to 2025), GoPro's marketing and selling has grown at a 4.6% compound annual growth rate (CAGR), from $30.61M to $38.26M.

GoPro GPRO Marketing and selling

Marketing and selling at other companies

GarminGRMN

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Other financials

Income statement

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Revenue$99.1M-26.2%

Gross profit$4.3M-90.0%

Operating income-$57.2M-26.6%

Net income-$80.8M-73.0%

EPS (diluted)-$0.50-66.7%

Balance sheet

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Cash & equivalents$25.2M-7.7%

Total debt$88.7M-39.4%

Total equity-$1.9M-102%

Total assets$381.4M-17.5%

Cash flow

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Operating cash flow-$36.6M+36.0%

CapEx$1.0M-20.1%

Free cash flow-$37.7M+35.6%

Valuation

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Market cap$124.56M-2.2%

Enterprise value$188.03M-19.1%

P/S0.2×0.0×

Profitability

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Gross margin29.3%-4.2pp

Operating margin-15.5%-1.8pp

Net margin-20.7%+3.8pp

FCF margin-11.3%—

Returns & leverage

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Return on equity-81.9%-20.3pp

Debt / equity1.4×0.0×

Current ratio0.6×-0.3×

Where this comes from

Reported directly by GoPro in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: GoPro’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is GoPro's marketing and selling?: GoPro (GPRO) reported marketing and selling of $19.05M in Q1 2026.
How has GoPro's marketing and selling changed year-over-year?: GoPro's marketing and selling decreased by 39.7% year-over-year, from $31.61M to $19.05M.
What is the long-term trend for GoPro's marketing and selling?: Over 5 years (2020 to 2025), GoPro's marketing and selling has grown at a 4.6% compound annual growth rate (CAGR), from $30.61M to $38.26M.