Hyatt Hotels Contra revenue — Total revenues decreased by 35.3% to -$23.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 15.0%, from -$20.00M to -$23.00M. Over 4 years (FY 2021 to FY 2025), Contra revenue — Total revenues shows a downward trend with a 25.2% CAGR. This is a positive signal — lower values indicate better performance for this metric.
An increase in contra revenue suggests higher promotional spending, increased loyalty program redemptions, or larger volume-based discounts provided to partners. A decrease may indicate reduced promotional intensity or changes in the mix of business toward segments with lower incentive requirements.
This metric represents the aggregate value of contra revenue adjustments specifically associated with the company's segm...
Peer hotel operators typically report similar contra revenue items under 'allowances' or 'revenue deductions' within their segment reporting, often tied to loyalty program costs and travel agent commissions.
h_segment_contra_revenue_total_revenues| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$9.00M | -$9.00M | -$9.00M | -$9.00M | -$9.00M | -$9.00M | -$4.00M | -$10.00M | -$12.00M | -$12.00M | -$13.00M | -$13.00M | -$16.00M | -$27.00M | -$13.00M | -$20.00M | -$15.00M | -$34.00M | -$17.00M | -$23.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +0.0% | +0.0% | +55.6% | -150.0% | -20.0% | +0.0% | -8.3% | +0.0% | -23.1% | -68.8% | +51.9% | -53.8% | +25.0% | -126.7% | +50.0% | -35.3% |
| YoY Change | — | — | — | — | +0.0% | +0.0% | +55.6% | -11.1% | -33.3% | -33.3% | -225.0% | -30.0% | -33.3% | -125.0% | +0.0% | -53.8% | +6.3% | -25.9% | -30.8% | -15.0% |