Ibotta IBTA Business Segments
| FY'25 | FY'24 | FY'23 | ||
|---|---|---|---|---|
| Total Revenue by Product | ||||
| Ad & other revenue | $45.15M-22.7% | $58.43M-23.3% | $76.15M+5.7% | |
| Redemption revenue | $297.24M-3.8% | $308.82M+26.6% | $243.89M+75.9% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Ibotta break its business down?
- Ibotta (IBTA) reports total revenue by product across 2 parts — Ad & other revenue and Redemption revenue. Each is extracted from the segment footnotes and tracked over time.
- Where does Ibotta's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Ibotta's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
