Ibotta IBTA Ad & other revenue — Total Revenue
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Where this comes from
Reported directly by Ibotta in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The official record: Ibotta’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Ibotta's ad & other revenue — total revenue?
- Ibotta (IBTA) reported ad & other revenue — total revenue of $9.47M in Q1 2026.
- How has Ibotta's ad & other revenue — total revenue changed year-over-year?
- Ibotta's ad & other revenue — total revenue decreased by 15.3% year-over-year, from $11.18M to $9.47M.
- What is the long-term trend for Ibotta's ad & other revenue — total revenue?
- Over 3 years (2022 to 2025), Ibotta's ad & other revenue — total revenue has grown at a -14.4% compound annual growth rate (CAGR), from $72.05M to $45.15M.
- What does ad & other revenue — total revenue mean?
- This metric represents the total revenue generated from advertising services and other ancillary offerings within the company's performance marketing platform. It captures income derived from CPG brands utilizing the network to deliver digital promotions and targeted consumer incentives. This revenue stream reflects the company's ability to monetize its consumer reach and data-driven marketing capabilities beyond core transaction-based fees.