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Johnson Outdoors JOUT Sales & Marketing

Sales & Marketing at other companies

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PolarisPII
$113.6M-3.4%
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Malibu Boats, Inc.MBUU
$8.35M+22.1%

Segments

By segment

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Fishing$29.43M+28.0%
Diving$6.23M+32.3%
Camping & Watercraft Recreation$5.15M+7.9%

Other financials

Income statement

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Revenue$194.5M+15.5%
Gross profit$75.5M+28.2%
Operating income$10.3M+111%
Net income$9.4M+308%
EPS (diluted)$0.89+305%

Balance sheet

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Cash & equivalents$107.9M+20.3%
Total debt$46.0M-5.8%
Total equity$418.9M-5.0%
Total assets$618.3M-1.0%

Cash flow

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Operating cash flow-$12.3M-641%
CapEx$6.2M+88.3%
Free cash flow-$18.5M-273%

Valuation

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Market cap$481.84M+58.8%
Enterprise value$419.94M+59.9%
P/S0.7×+0.2×

Profitability

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Gross margin37.5%+5.4pp
Operating margin1%+0.5pp
Net margin-2.3%-1.0pp
FCF margin3.8%-2.5pp

Returns & leverage

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Return on equity-3.5%-1.4pp
Debt / equity0.1×0.0×
Current ratio3.5×-0.4×

Where this comes from

Reported directly by Johnson Outdoors in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Johnson Outdoors’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Johnson Outdoors's sales & marketing?
Johnson Outdoors (JOUT) reported sales & marketing of $43.27M in Q1 2026.
How has Johnson Outdoors's sales & marketing changed year-over-year?
Johnson Outdoors's sales & marketing increased by 24.9% year-over-year, from $34.64M to $43.27M.
What is the long-term trend for Johnson Outdoors's sales & marketing?
Over 4 years (2021 to 2025), Johnson Outdoors's sales & marketing has grown at a -1.2% compound annual growth rate (CAGR), from $141.06M to $134.46M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.