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Johnson Outdoors JOUT Sales & Marketing
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Where this comes from
Reported directly by Johnson Outdoors in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Johnson Outdoors’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 12:07 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0000788329-26-000016
| (thousands, except per share data) | Three Months Ended / July 3, 2026 | Three Months Ended / June 27, 2025 | Nine Months Ended / July 3, 2026 | Nine Months Ended / June 27, 2025 |
|---|---|---|---|---|
| Cost of sales | 103,796 | 112,728 | 312,113 | 297,677 |
| Gross profit | 85,935 | 67,927 | 213,033 | 158,976 |
| Operating expenses: | ||||
| Marketing and selling | 41,811 | 37,553 | 118,582 | 102,581 |
| Administrative management, finance and information systems | 17,098 | 15,423 | 43,559 | 41,134 |
| Research and development | 8,683 | 7,621 | 25,112 | 23,269 |
| Total operating expenses | 67,592 | 60,597 | 187,253 | 166,984 |
| Operating income (loss) | 18,343 | 7,330 | 25,780 | (8,008) |
Item 1. Financial Statements
FAQ
- What is Johnson Outdoors's sales & marketing?
- Johnson Outdoors (JOUT) reported sales & marketing of $41.81M in Q2 2026.
- How has Johnson Outdoors's sales & marketing changed year-over-year?
- Johnson Outdoors's sales & marketing increased by 11.3% year-over-year, from $37.55M to $41.81M.
- What is the long-term trend for Johnson Outdoors's sales & marketing?
- Over 4 years (2021 to 2025), Johnson Outdoors's sales & marketing has grown at a -1.2% compound annual growth rate (CAGR), from $141.06M to $134.46M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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