Discontinued — last reported Q2 '18

Consolidation · Accrued Marketing Costs Current

Consolidation Eliminations — Accrued Marketing Costs Current

Analysis

StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ4 2014
Last reportedQ2 2018

How to read this metric

Changes indicate shifts in how marketing costs are allocated or shared across different business units.

Detailed definition

This metric tracks the elimination of accrued marketing expenses that are internal in nature, such as charges between a...

Peer comparison

Common in global consumer goods companies with centralized marketing functions.

Metric ID: khc_segment_consolidation_eliminations_accrued_marketing_costs_current

Frequently Asked Questions

What does consolidation eliminations — accrued marketing costs current mean?
Internal marketing cost accruals between subsidiaries that are removed during consolidation.