Discontinued — last reported Q3 '24
Business Segments · Intangible asset impairment losses
North America — Intangible asset impairment losses
The Kraft Heinz Company North America — Intangible asset impairment losses increased by 302.9% to $560.00M in Q3 2024 compared to the prior quarter. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
StatementSegment
CategoryRisk
SignalLower is better
VolatilityVolatile
First reportedQ2 2022
Last reportedQ3 2024
Rolls up toImpairment Charges
How to read this metric
An increase signals weakening brand equity or market position, potentially indicating future earnings pressure.
Detailed definition
Non-cash charges recognized when the carrying value of intangible assets, such as brand names or trademarks, exceeds the...
Peer comparison
Standard across consumer packaged goods companies; high impairment levels relative to peers suggest overpayment for past acquisitions or declining brand relevance.
Metric ID:
khc_segment_north_america_intangible_asset_impairment_lossesHistorical Data
4 periods
| Q2 '22 | Q3 '22 | Q3 '23 | Q3 '24 | |
|---|---|---|---|---|
| Value | $395.00M | $50.00M | $139.00M | $560.00M |
| QoQ Change | — | -87.3% | +178.0% | +302.9% |
| YoY Change | — | — | +178.0% | +302.9% |
Range$50.00M – $560.00M
Avg YoY Growth+240.4%
Median YoY Growth+240.4%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is The Kraft Heinz Company's north america — intangible asset impairment losses?
- The Kraft Heinz Company (KHC) reported north america — intangible asset impairment losses of $560.00M in Q3 2024.
- What does north america — intangible asset impairment losses mean?
- The reduction in value recorded for intangible assets that are no longer worth their original book value.