Discontinued — last reported Q1 '16
Higher values suggest a strong portfolio of intellectual property or brand rights that support competitive advantage.
The net book value of identifiable intangible assets such as trademarks, patents, and customer lists owned by the subsid...
High for consumer goods companies with strong brand portfolios; peers often report significant trademark values.
khc_segment_subsidiary_issuer_intangible_assets_net_excluding_goodwill