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Coca-Cola KO North America — Selling, general and administrative expenses

Other segment segments

EMEA
$1.12B+17.5%
Latin America
$387M+15.2%
Bottling investments
$369M+10.5%

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Other financials

Income statement

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Revenue$13.4B+6.7%
Gross profit$8.4B+7.6%
Operating income$4.7B+9.2%
Net income$4.4B+16.1%
EPS (diluted)$1.03+17.0%

Balance sheet

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Cash & equivalents$13.2B+29.4%
Total debt$50.0B+1.8%
Total equity$36.2B+26.5%
Total assets$107.92B+3.4%

Cash flow

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Operating cash flow$5.5B+44.9%
CapEx$418.0M-5.4%
Free cash flow$5.1B+51.5%

Valuation

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Market cap$380.73B+30.3%
Enterprise value$417.51B+26.1%
P/E26.6×+2.6×
P/S7.6×+1.4×

Profitability

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Gross margin61.9%+0.5pp
Operating margin29.6%+1.7pp
Net margin28.6%+2.7pp
FCF margin28.5%

Returns & leverage

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Return on equity44.2%-0.5pp
Debt / equity1.4×-0.3×
Current ratio1.3×+0.1×

Where this comes from

Reported directly by Coca-Cola in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The official record: Coca-Cola’s 10-Q, filed July 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Coca-Cola's north america — selling, general and administrative expenses?
Coca-Cola (KO) reported north america — selling, general and administrative expenses of $1.05B in Q2 2026.
How has Coca-Cola's north america — selling, general and administrative expenses changed year-over-year?
Coca-Cola's north america — selling, general and administrative expenses increased by 4.5% year-over-year, from $1B to $1.05B.
What is the long-term trend for Coca-Cola's north america — selling, general and administrative expenses?
Over 3 years (2022 to 2025), Coca-Cola's north america — selling, general and administrative expenses has grown at a 8.6% compound annual growth rate (CAGR), from $3.22B to $4.12B.
What does north america — selling, general and administrative expenses mean?
Operating expenses incurred by the North American segment that are not directly tied to production, including marketing, advertising, sales force salaries, and administrative overhead. This metric reflects the company's investment in brand building and operational support. It is a primary lever for managing the segment's operating margin.