What is Lamar Advertising's goodwill?

Lamar Advertising (LAMR) reported goodwill of $2.11B in Q1 2026.

How has Lamar Advertising's goodwill changed year-over-year?

Lamar Advertising's goodwill increased by 3.7% year-over-year, from $2.04B to $2.11B.

What is the long-term trend for Lamar Advertising's goodwill?

Over 5 years (2020 to 2025), Lamar Advertising's goodwill has grown at a 2.0% compound annual growth rate (CAGR), from $1.91B to $2.11B.

What does goodwill mean?

The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.

Lamar Advertising LAMR Goodwill

Goodwill at other companies

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$3.69M+15.6%

Clear Channel Outdoor Holdings, Inc.CCO

$507.82M0.0%

National CineMediaNCMI

$500K—

Boston OmahaBOC

$182.38M0.0%

OUTFRONT MediaOUT

$2.01B0.0%

SnapSNAP

$1.75B+3.7%

Other financials

Income statement

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Revenue$528.0M+4.5%

Gross profit$344.7M+5.9%

Operating income$146.1M-23.6%

Net income$101.3M-27.0%

EPS (diluted)$1.00-25.9%

Balance sheet

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Cash & equivalents$39.3M+8.7%

Total debt$5.0B+8.9%

Total equity$981.7M-4.8%

Total assets$6.9B+5.6%

Cash flow

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Operating cash flow$147.4M+15.4%

CapEx$33.1M+10.9%

Free cash flow$114.3M+16.8%

Valuation

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Market cap$16.46B+29.1%

Enterprise value$21.38B+22.4%

P/E29.9×+1.0×

P/S7.2×+1.5×

Profitability

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Gross margin67.2%+0.3pp

Operating margin31.8%+4.8pp

Net margin24%+4.9pp

FCF margin30.6%-4.0pp

Returns & leverage

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Return on equity54.6%+16.4pp

Debt / equity5×+0.6×

Current ratio0.6×0.0×

Where this comes from

Reported directly by Lamar Advertising in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Lamar Advertising’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Lamar Advertising's goodwill?: Lamar Advertising (LAMR) reported goodwill of $2.11B in Q1 2026.
How has Lamar Advertising's goodwill changed year-over-year?: Lamar Advertising's goodwill increased by 3.7% year-over-year, from $2.04B to $2.11B.
What is the long-term trend for Lamar Advertising's goodwill?: Over 5 years (2020 to 2025), Lamar Advertising's goodwill has grown at a 2.0% compound annual growth rate (CAGR), from $1.91B to $2.11B.
What does goodwill mean?: The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.