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Southwest Airlines LUV Business Segments

Q1 '26Q4 '25Q3 '25Q2 '25Q1 '25
Total operating revenues by Product
Passenger ancillary sold separately$715M+192%$669M+156%$612M+134%$309M+13.2%$245M+5.2%
Passenger loyalty - air transportation$688M-14.0%$784M-12.4%$805M-10.2%$870M-2.8%$800M+0.1%
Passenger non-loyalty$5.19B+8.9%$5.33B+3.5%$4.9B-3.8%$5.45B-1.7%$4.77B+1.8%

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Questions, answered.

How does Southwest Airlines break its business down?
Southwest Airlines (LUV) reports total operating revenues by product across 3 parts — Passenger ancillary sold separately, Passenger loyalty - air transportation and Passenger non-loyalty. Each is extracted from the segment footnotes and tracked over time.
Where does Southwest Airlines's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Southwest Airlines's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.