Marriott International MAR Franchise fees — Gross fee revenues
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Where this comes from
Reported directly by Marriott International in its filing.
Tagged under the XBRL concept mar:RevenuesGrossOfCapitalizedContractCostAmortization.
The official record: Marriott International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Marriott International's franchise fees — gross fee revenues?
- Marriott International (MAR) reported franchise fees — gross fee revenues of $872M in Q1 2026.
- How has Marriott International's franchise fees — gross fee revenues changed year-over-year?
- Marriott International's franchise fees — gross fee revenues increased by 16.9% year-over-year, from $746M to $872M.
- What is the long-term trend for Marriott International's franchise fees — gross fee revenues?
- Over 2 years (2023 to 2025), Marriott International's franchise fees — gross fee revenues has grown at a 8.4% compound annual growth rate (CAGR), from $2.83B to $3.33B.
- What does franchise fees — gross fee revenues mean?
- This metric represents the total gross revenue generated from franchise agreements, including royalty fees and other brand-related charges paid by property owners to the company. It serves as a primary indicator of the scale and growth of the company's asset-light business model, reflecting the volume of rooms operating under the brand umbrella. These revenues are recognized before any deductions for capitalized contract cost amortization, providing a clear view of the top-line performance of the franchising segment.