Franchise fees — Gross fee revenues
Marriott International Franchise fees — Gross fee revenues decreased by 3.8% to $843.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 6.0%, from $795.00M to $843.00M. Over 2 years (FY 2023 to FY 2025), Franchise fees — Gross fee revenues shows an upward trend with a 8.4% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates successful expansion of the brand footprint and higher royalty income from existing properties, while a decrease may signal market saturation or loss of franchise contracts.
Detailed definition
This metric represents the total gross revenue generated from franchise agreements, including royalty fees and other bra...
Peer comparison
Comparable to franchise royalty revenue metrics reported by other major hotel chains and franchisors in the hospitality industry.
mar_segment_franchise_fees_gross_fee_revenuesHistorical Data
| Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $669.00M | $678.00M | $639.00M | $739.00M | $748.00M | $705.00M | $688.00M | $818.00M | $812.00M | $795.00M | $746.00M | $860.00M | $876.00M | $843.00M |
| QoQ Change | — | +1.3% | -5.8% | +15.6% | +1.2% | -5.7% | -2.4% | +18.9% | -0.7% | -2.1% | -6.2% | +15.3% | +1.9% | -3.8% |
| YoY Change | — | — | — | +10.5% | +10.3% | — | +7.7% | +10.7% | +8.6% | +12.8% | +8.4% | +5.1% | +7.9% | +6.0% |
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Frequently Asked Questions
- What is Marriott International's franchise fees — gross fee revenues?
- Marriott International (MAR) reported franchise fees — gross fee revenues of $843.00M in Q4 2025.
- How has Marriott International's franchise fees — gross fee revenues changed year-over-year?
- Marriott International's franchise fees — gross fee revenues increased by 6.0% year-over-year, from $795.00M to $843.00M.
- What is the long-term trend for Marriott International's franchise fees — gross fee revenues?
- Over 2 years (2023 to 2025), Marriott International's franchise fees — gross fee revenues has grown at a 8.4% compound annual growth rate (CAGR), from $2.83B to $3.33B.
- What does franchise fees — gross fee revenues mean?
- The total revenue earned from property owners for the right to use the company's brand and operational systems.