Marriott International MAR Contract acquisition costs
Contract acquisition costs at other companies
Other financials
Where this comes from
Reported directly by Marriott International in its filing.
Tagged under the XBRL concept mar:IncreaseDecreaseInCapitalizedContractCostsNet.
The official record: Marriott International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Marriott International's contract acquisition costs?
- Marriott International (MAR) reported contract acquisition costs of -$109M in Q1 2026.
- How has Marriott International's contract acquisition costs changed year-over-year?
- Marriott International's contract acquisition costs increased by 16.8% year-over-year, from -$131M to -$109M.
- What is the long-term trend for Marriott International's contract acquisition costs?
- Over 2 years (2023 to 2025), Marriott International's contract acquisition costs has grown at a 40.1% compound annual growth rate (CAGR), from -$221M to -$434M.
- What does contract acquisition costs mean?
- These are costs incurred to obtain or fulfill contracts with customers that are capitalized and amortized over the life of the contract. In the hospitality sector, this often relates to costs associated with securing long-term franchise or management agreements.