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MediaAlpha MAX Return on invested capital

Return on invested capital at other companies

QuinStreet logo
QuinStreetQNST
8.9%+8.7pp
LendingTree logo
LendingTreeTREE
17.1%+12.0pp
EverQuote logo
EverQuoteEVER
159.4%+55.6pp
SelectQuote logo
SelectQuoteSLQT
12.8%+8.0pp
Kemper logo
KemperKMPR
4.5%-4.4pp
American Financial Group logo
American Financial GroupAFG
23.2%+3.5pp

Other financials

Income statement

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Revenue$316.9M+25.9%
Gross profit$45.2M+19.9%
Operating income$20.0M+200%
Net income$39.4M+310%
EPS (diluted)$0.65+297%

Balance sheet

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Cash & equivalents$23.7M-72.2%
Total debt$176.7M+11.8%
Total equity$28.4M+853%
Total assets$359.8M+44.3%

Cash flow

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Operating cash flow$42.6M+65.6%
CapEx$774.0K+342%
Free cash flow$41.8M+63.7%

Valuation

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Market cap$820.94M+52.3%
Enterprise value$973.9M+59.3%
P/E8.4×
P/S0.7×+0.2×

Profitability

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Gross margin14.7%-0.9pp
Operating margin6.9%+5.6pp
Net margin7.9%+7.4pp
FCF margin7.8%+2.4pp

Returns & leverage

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Return on equity793.8%
Debt / equity6.2×
Current ratio1.3×0.0×

Where this comes from

Calculated from MediaAlpha’s reported figures.

Based on trailing twelve months.

The source filing: MediaAlpha’s 10-Q, filed July 29, 2026. Open the filing →

Filed
Jul 29, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001818383-26-000200

FAQ

What is MediaAlpha's return on invested capital?
MediaAlpha (MAX) reported return on invested capital of 67.4% in Q2 2026.
How has MediaAlpha's return on invested capital changed year-over-year?
MediaAlpha's return on invested capital increased by 342.0% year-over-year, from 15.3% to 67.4%.
What is the long-term trend for MediaAlpha's return on invested capital?
Over 4 years (2021 to 2025), MediaAlpha's return on invested capital has grown at a 106.8% compound annual growth rate (CAGR), from -1% to 18.8%.
What does return on invested capital mean?
Net operating profit after tax (operating income taxed at the effective rate) divided by average invested capital (debt plus equity minus cash). Measures the after-tax return on all capital put to work in the business, independent of capital structure.

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