Business Segments · Goodwill
High Growth Markets — Goodwill
McDonald's High Growth Markets — Goodwill decreased by 0.1% to $3.35B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.1%, from $3.19B to $3.35B. Over 5 years (FY 2020 to FY 2025), High Growth Markets — Goodwill shows an upward trend with a 3.9% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2014
Last reportedQ1 2026
Rolls up toGoodwill
How to read this metric
A stable or increasing balance reflects historical investment activity, while a sudden decrease indicates potential impairment due to underperformance.
Detailed definition
The carrying value of goodwill associated with acquisitions or business combinations within the High Growth Markets segm...
Peer comparison
Comparable to segment-level goodwill balances reported by multinational corporations following M&A activity.
Metric ID:
mcd_segment_high_growth_markets_goodwillHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.78B | $2.74B | $2.78B | $2.81B | $2.72B | $2.65B | $2.90B | $2.93B | $2.97B | $3.04B | $3.03B | $3.05B | $3.22B | $3.15B | $3.19B | $3.31B | $3.31B | $3.35B | $3.35B |
| QoQ Change | — | -1.2% | +1.4% | +1.1% | -3.3% | -2.6% | +9.4% | +1.0% | +1.3% | +2.4% | -0.4% | +0.7% | +5.6% | -2.3% | +1.3% | +3.8% | -0.1% | +1.5% | -0.1% |
| YoY Change | — | — | — | — | -2.0% | -3.4% | +4.2% | +4.1% | +9.0% | +4.8% | +3.3% | +2.7% | — | +3.5% | +5.2% | +8.5% | +2.7% | +6.6% | +5.1% |
Range$2.65B – $3.35B
CAGR+4.2%
Avg YoY Growth+3.9%
Median YoY Growth+4.2%
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Frequently Asked Questions
- What is McDonald's's high growth markets — goodwill?
- McDonald's (MCD) reported high growth markets — goodwill of $3.35B in Q1 2026.
- How has McDonald's's high growth markets — goodwill changed year-over-year?
- McDonald's's high growth markets — goodwill increased by 5.1% year-over-year, from $3.19B to $3.35B.
- What is the long-term trend for McDonald's's high growth markets — goodwill?
- Over 5 years (2020 to 2025), McDonald's's high growth markets — goodwill has grown at a 3.9% compound annual growth rate (CAGR), from $2.77B to $3.35B.
- What does high growth markets — goodwill mean?
- The value of intangible assets like brand premium recorded from acquisitions in high-growth regions.