McDonald's Goodwill increased by 1.5% to $3.35B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 6.6%, from $3.15B to $3.35B. Over 5 years (FY 2020 to FY 2025), Goodwill shows an upward trend with a 3.9% CAGR.
High goodwill indicates an active M&A strategy; significant write-downs (impairment) signal that past acquisitions did not perform as expected.
The premium paid during an acquisition over the fair market value of the acquired company's net tangible and intangible...
High in companies like Microsoft or Salesforce that grow through large-scale acquisitions (e.g., LinkedIn, Activision).
goodwill| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.78B | $2.74B | $2.78B | $2.81B | $2.72B | $2.65B | $2.90B | $2.93B | $2.97B | $3.04B | $3.03B | $3.05B | $3.22B | $3.15B | $3.19B | $3.31B | $3.31B | $3.35B |
| QoQ Change | — | -1.2% | +1.4% | +1.1% | -3.3% | -2.6% | +9.4% | +1.0% | +1.3% | +2.4% | -0.4% | +0.7% | +5.6% | -2.3% | +1.3% | +3.8% | -0.1% | +1.5% |
| YoY Change | — | — | — | — | -2.0% | -3.4% | +4.2% | +4.1% | +9.0% | +4.8% | +3.3% | +2.7% | — | +3.4% | +5.2% | +8.5% | +2.7% | +6.6% |
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