Non-Current Assets
Goodwill
McDonald's Goodwill decreased by 0.1% to $3.35B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.1%, from $3.19B to $3.35B. Over 5 years (FY 2020 to FY 2025), Goodwill shows an upward trend with a 3.9% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryCapital Allocation
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ1 2026May 7, 2026
How to read this metric
A significant increase indicates recent M&A activity, while a sudden decrease typically signals an impairment charge due to underperforming acquisitions.
Detailed definition
Goodwill represents the premium paid over the fair market value of net identifiable assets during an acquisition. It ref...
Peer comparison
Standard metric for companies that grow through acquisition; comparable across all industries.
Metric ID:
goodwillHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.78B | $2.74B | $2.78B | $2.81B | $2.72B | $2.65B | $2.90B | $2.93B | $2.97B | $3.04B | $3.03B | $3.05B | $3.22B | $3.15B | $3.19B | $3.31B | $3.31B | $3.35B | $3.35B |
| QoQ Change | — | -1.2% | +1.4% | +1.1% | -3.3% | -2.6% | +9.4% | +1.0% | +1.3% | +2.4% | -0.4% | +0.7% | +5.6% | -2.3% | +1.3% | +3.8% | -0.1% | +1.5% | -0.1% |
| YoY Change | — | — | — | — | -2.0% | -3.4% | +4.2% | +4.1% | +9.0% | +4.8% | +3.3% | +2.7% | — | +3.5% | +5.2% | +8.5% | +2.7% | +6.6% | +5.1% |
Range$2.65B – $3.35B
CAGR+4.2%
Avg YoY Growth+3.9%
Median YoY Growth+4.2%
Business Segments
| Segment | Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 |
|---|---|---|---|---|---|
| U.S. | — | $1.82B | $1.83B | $1.85B | $1.85B |
| International Operated Markets | $1.11B | $1.09B | $1.21B | $1.13B | $1.32B |
| International Developmental Licensed Marketsand Corporate | $0.00 | $0.00 | $0.00 | $162.00M | $185.00M |
| Total | $2.78B | $2.90B | $3.04B | $3.15B | $3.35B |
Goodwill at Other Companies
Frequently Asked Questions
- What is McDonald's's goodwill?
- McDonald's (MCD) reported goodwill of $3.35B in Q1 2026.
- How has McDonald's's goodwill changed year-over-year?
- McDonald's's goodwill increased by 5.1% year-over-year, from $3.19B to $3.35B.
- What is the long-term trend for McDonald's's goodwill?
- Over 5 years (2020 to 2025), McDonald's's goodwill has grown at a 3.9% compound annual growth rate (CAGR), from $2.77B to $3.35B.
- What does goodwill mean?
- The excess price paid for an acquisition over the fair value of its net assets.