International Operated Markets — Goodwill
Business Segments · GoodwillMcDonald's International Operated Markets — Goodwill increased by 16.5% to $1.32B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 16.5%, from $1.13B to $1.32B.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2018
Last reportedQ4 2025
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions or market expansion, while a decrease may indicate impairment charges due to underperforming international assets.
Detailed definition
Represents the intangible asset value recorded when the company acquires restaurant operations or franchise rights in in...
Peer comparison
Commonly reported by multinational restaurant chains and retail firms as part of their segment-level asset base.
Metric ID:
mcd_segment_international_operated_markets_goodwillHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $1.11B | $1.09B | $1.21B | $1.13B | $1.32B |
| QoQ Change | — | -2.2% | +11.3% | -6.3% | +16.5% |
| YoY Change | — | -2.2% | +11.3% | -6.3% | +16.5% |
Range$1.09B – $1.32B
CAGR+18.9%
Avg YoY Growth+4.8%
Median YoY Growth+4.6%
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Frequently Asked Questions
- What is McDonald's's international operated markets — goodwill?
- McDonald's (MCD) reported international operated markets — goodwill of $1.32B in Q4 2025.
- How has McDonald's's international operated markets — goodwill changed year-over-year?
- McDonald's's international operated markets — goodwill increased by 16.5% year-over-year, from $1.13B to $1.32B.
- What does international operated markets — goodwill mean?
- The value of intangible assets acquired through international restaurant business expansions.