What is McDonald's's u.s. — goodwill?

McDonald's (MCD) reported u.s. — goodwill of $1.85B in Q4 2025.

How has McDonald's's u.s. — goodwill changed year-over-year?

McDonald's's u.s. — goodwill decreased by 0.1% year-over-year, from $1.85B to $1.85B.

What does u.s. — goodwill mean?

The value of intangible assets like brand reputation and customer loyalty acquired through business purchases in the U.S. market.

U.S. — Goodwill

Business Segments · Goodwill

McDonald's U.S. — Goodwill decreased by 0.1% to $1.85B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 0.1%, from $1.85B to $1.85B.

Analysis

StatementSegment

CategoryMarket Position

SignalContext dependent

VolatilityStable

First reportedQ4 2021

Last reportedQ4 2025

Rolls up toGoodwill

How to read this metric

An increase suggests recent acquisitions or revaluations, while a decrease may indicate impairment charges due to declining regional performance.

Detailed definition

Represents the intangible asset value recorded when a company acquires another business for a price exceeding the fair m...

Peer comparison

Commonly reported by large multinational corporations with active M&A strategies; peers typically show varying levels based on historical acquisition activity.

Metric ID: mcd_segment_u_s_goodwill

Historical Data

5 periods

	Q4 '21	Q4 '22	Q4 '23	Q4 '24	Q4 '25
Value	$1.67B	$1.82B	$1.83B	$1.85B	$1.85B
QoQ Change	—	+8.5%	+1.0%	+1.0%	-0.1%
YoY Change	—	+8.5%	+1.0%	+1.0%	-0.1%

Range$1.67B – $1.85B

CAGR+10.6%

Avg YoY Growth+2.6%

Median YoY Growth+1.0%

Similar Metrics at Other Companies

Verizon CommunicationsVZ View metric

Walmart WMT View metric

Philip Morris InternationalPM View metric

CitigroupC View metric

Bank of AmericaBAC View metric

Frequently Asked Questions

What is McDonald's's u.s. — goodwill?: McDonald's (MCD) reported u.s. — goodwill of $1.85B in Q4 2025.
How has McDonald's's u.s. — goodwill changed year-over-year?: McDonald's's u.s. — goodwill decreased by 0.1% year-over-year, from $1.85B to $1.85B.
What does u.s. — goodwill mean?: The value of intangible assets like brand reputation and customer loyalty acquired through business purchases in the U.S. market.