What is McDonald's's U.S. — goodwill?

McDonald's (MCD) reported U.S. — goodwill of $1.85B in Q4 2025.

How has McDonald's's U.S. — goodwill changed year-over-year?

McDonald's's U.S. — goodwill decreased by 0.1% year-over-year, from $1.85B to $1.85B.

What does U.S. — goodwill mean?

Represents the intangible asset value recorded when a company acquires another business for a price exceeding the fair market value of its net identifiable assets. In a geographic segment context, it reflects the premium paid for market presence and brand equity within that specific region.

McDonald's MCD U.S. — Goodwill

Other segment segments

International Operated Markets

$1.32B+16.5%

International Developmental Licensed Marketsand Corporate

$185M+14.2%

Similar metrics at other companies

XMTRUS — Goodwill

$258M0.0%

PPCU.S. — Goodwill

$41.94M0.0%

ANGIU.S. — Goodwill

$812.33M0.0%

RAMPUnited States — Goodwill

$502.07M+0.1%

PSMTUnited ‎States ‎Operations — Goodwill

$8.98M0.0%

BBCPUS — Goodwill

$196.62M0.0%

Other financials

Income statement

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Revenue$6.5B+9.4%

Gross profit$5.8B+9.5%

Operating income$3.0B+11.5%

Net income$2.0B+6.2%

EPS (diluted)$2.78+6.9%

Balance sheet

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Cash & equivalents$1.2B-5.5%

Total debt$54.9B+4.0%

Total equity-$1.3B+62.8%

Total assets$60.0B+6.6%

Cash flow

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Operating cash flow$2.4B-0.7%

CapEx$682.0M+23.8%

Free cash flow$1.7B-7.8%

Valuation

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Market cap$192.31B-10.1%

Enterprise value$246.02B-8.2%

P/E22.2×-3.3×

P/S7×-1.2×

Profitability

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Gross margin86.6%—

Operating margin46.3%+1.0pp

Net margin31.6%-0.1pp

FCF margin25.6%-0.4pp

Returns & leverage

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Return on equity45.4%—

Debt / equity6.5×—

Current ratio1.1×0.0×

Where this comes from

Reported directly by McDonald's in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: McDonald's’s 10-K, filed February 24, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is McDonald's's U.S. — goodwill?: McDonald's (MCD) reported U.S. — goodwill of $1.85B in Q4 2025.
How has McDonald's's U.S. — goodwill changed year-over-year?: McDonald's's U.S. — goodwill decreased by 0.1% year-over-year, from $1.85B to $1.85B.
What does U.S. — goodwill mean?: Represents the intangible asset value recorded when a company acquires another business for a price exceeding the fair market value of its net identifiable assets. In a geographic segment context, it reflects the premium paid for market presence and brand equity within that specific region.