Starbucks Goodwill decreased by 1.2% to $1.30B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 61.0%, from $3.32B to $1.30B. Over 5 years (FY 2020 to FY 2025), Goodwill shows relatively stable performance with a -1.3% CAGR.
High levels indicate past acquisition premiums; significant write-downs signal poor acquisition performance or declining business value.
Goodwill represents the premium paid over the fair market value of identifiable net assets during an acquisition. It cap...
Common in mature industries with frequent consolidation; peers with organic growth strategies typically have lower goodwill.
goodwill| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.67B | $3.68B | $3.68B | $3.65B | $3.45B | $3.28B | $3.38B | $3.41B | $3.25B | $3.22B | $3.30B | $3.23B | $3.18B | $3.32B | $3.29B | $3.32B | $3.38B | $3.37B | $1.31B | $1.30B |
| QoQ Change | — | +0.1% | -0.0% | -0.8% | -5.3% | -4.9% | +3.0% | +0.9% | -4.7% | -1.0% | +2.6% | -2.2% | -1.4% | +4.1% | -0.8% | +1.1% | +1.8% | -0.5% | -61.1% | -1.2% |
| YoY Change | — | — | — | — | -6.0% | -10.7% | -8.0% | -6.4% | -5.8% | -2.0% | -2.4% | -5.4% | -2.1% | +3.0% | -0.5% | +3.0% | +6.3% | +1.6% | -60.1% | -61.0% |
| Segment | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 |
|---|---|---|---|---|---|---|---|---|
| International | $2.66B | $2.79B | $2.76B | $2.80B | $2.86B | $2.84B | $784.30M | $768.60M |
| North America | $491.10M | $491.50M | $489.70M | $489.90M | $491.10M | $490.60M | $491.10M | $490.80M |
| Channel Development | $34.70M | $34.70M | $34.70M | $34.70M | $34.70M | $34.70M | $34.70M | $34.70M |
| Corporate and Other | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M |
| Total | $3.18B | $3.32B | $3.29B | $3.32B | $3.38B | $3.37B | $1.31B | $1.30B |