Business Segments · Goodwill
North America Segment — Goodwill
Starbucks North America Segment — Goodwill increased by 0.1% to $491.10M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.3%, from $489.70M to $491.10M. Over 3 years (FY 2022 to FY 2025), North America Segment — Goodwill shows relatively stable performance with a -0.1% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ3 2019
Last reportedQ4 2025
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions, while a decrease may indicate impairment charges or write-downs.
Detailed definition
This represents the carrying value of goodwill allocated to the North American business segment. It reflects the premium...
Peer comparison
Common in large retail chains that grow through regional acquisitions; peers often report this as segment-level goodwill.
Metric ID:
sbux_segment_north_america_goodwillHistorical Data
18 periods
| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $493.20M | $493.10M | $493.60M | $492.80M | $491.10M | $491.40M | $491.40M | $492.00M | $491.50M | $492.00M | $491.40M | $491.10M | $491.50M | $489.70M | $489.90M | $491.10M | $490.60M | $491.10M |
| QoQ Change | — | -0.0% | +0.1% | -0.2% | -0.3% | +0.1% | +0.0% | +0.1% | -0.1% | +0.1% | -0.1% | -0.1% | +0.1% | -0.4% | +0.0% | +0.2% | -0.1% | +0.1% |
| YoY Change | — | — | — | — | -0.4% | -0.3% | -0.4% | -0.2% | +0.1% | +0.1% | +0.0% | -0.2% | +0.0% | -0.5% | -0.3% | +0.0% | -0.2% | +0.3% |
Range$489.70M – $493.60M
CAGR-0.1%
Avg YoY Growth-0.1%
Median YoY Growth-0.2%
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Frequently Asked Questions
- What is Starbucks's north america segment — goodwill?
- Starbucks (SBUX) reported north america segment — goodwill of $491.10M in Q4 2025.
- How has Starbucks's north america segment — goodwill changed year-over-year?
- Starbucks's north america segment — goodwill increased by 0.3% year-over-year, from $489.70M to $491.10M.
- What is the long-term trend for Starbucks's north america segment — goodwill?
- Over 3 years (2022 to 2025), Starbucks's north america segment — goodwill has grown at a -0.1% compound annual growth rate (CAGR), from $1.97B to $1.96B.
- What does north america segment — goodwill mean?
- The total value of intangible assets like brand reputation and customer loyalty attributed to the North American segment from past acquisitions.