Business Segments · Goodwill
North America — Goodwill
Starbucks North America — Goodwill decreased by 0.1% to $490.80M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 0.2%, from $489.90M to $490.80M. Over 3 years (FY 2022 to FY 2025), North America — Goodwill shows relatively stable performance with a -0.2% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2019
Last reportedQ2 2026Apr 28, 2026
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions, while a decrease may indicate impairment charges or write-downs.
Detailed definition
This represents the carrying value of goodwill allocated to the North American business segment. It reflects the premium...
Peer comparison
Common in large retail chains that grow through regional acquisitions; peers often report this as segment-level goodwill.
Metric ID:
sbux_segment_north_america_goodwillHistorical Data
19 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $493.20M | $493.10M | $493.60M | $492.80M | $491.10M | $491.40M | $491.40M | $492.00M | $491.50M | $492.00M | $491.40M | $491.10M | $491.50M | $489.70M | $489.90M | $491.10M | $490.60M | $491.10M | $490.80M |
| QoQ Change | — | -0.0% | +0.1% | -0.2% | -0.3% | +0.1% | +0.0% | +0.1% | -0.1% | +0.1% | -0.1% | -0.1% | +0.1% | -0.4% | +0.0% | +0.2% | -0.1% | +0.1% | -0.1% |
| YoY Change | — | — | — | — | -0.4% | -0.3% | -0.4% | -0.2% | +0.1% | +0.1% | +0.0% | -0.2% | +0.0% | -0.5% | -0.3% | +0.0% | -0.2% | +0.3% | +0.2% |
Range$489.70M – $493.60M
CAGR-0.1%
Avg YoY Growth-0.1%
Median YoY Growth-0.2%
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Frequently Asked Questions
- What is Starbucks's north america — goodwill?
- Starbucks (SBUX) reported north america — goodwill of $490.80M in Q1 2026.
- How has Starbucks's north america — goodwill changed year-over-year?
- Starbucks's north america — goodwill increased by 0.2% year-over-year, from $489.90M to $490.80M.
- What is the long-term trend for Starbucks's north america — goodwill?
- Over 3 years (2022 to 2025), Starbucks's north america — goodwill has grown at a -0.2% compound annual growth rate (CAGR), from $1.97B to $1.96B.
- What does north america — goodwill mean?
- The total value of intangible assets like brand reputation and customer loyalty attributed to the North American segment from past acquisitions.