Discontinued — last reported Q3 '18
Business Segments · Goodwill
Asia Middle East Africa — Goodwill
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2015
Last reportedQ3 2018
Rolls up toGoodwill
How to read this metric
An increase typically follows strategic acquisitions, while a decrease indicates impairment charges or divestitures within the regional portfolio.
Detailed definition
The intangible asset value recorded on the balance sheet representing the premium paid for acquisitions within the Asia,...
Peer comparison
Standard line item for global companies; peers report this as 'Goodwill' allocated to specific operating segments.
Metric ID:
mdlz_segment_asia_middle_east_africa_goodwillSimilar Metrics at Other Companies
Frequently Asked Questions
- What does asia middle east africa — goodwill mean?
- The value of intangible assets like brand reputation and market reach acquired through business purchases in the Asia, Middle East, and Africa region.