Discontinued — last reported Q3 '21
Advertising — Revenue
Meta Platforms, Inc. Advertising — Revenue decreased by 1.1% to $28.28B in Q3 2021 compared to the prior quarter. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates growing advertiser demand, improved ad targeting effectiveness, or higher user engagement, while a decrease may signal a weakening advertising market or a loss of platform relevance.
Detailed definition
This metric represents the total gross income generated from the sale of advertising placements across a company's digit...
Peer comparison
Peers in the digital advertising space, such as Alphabet, Snap, and Pinterest, report similar revenue streams which are typically benchmarked by Average Revenue Per User (ARPU) and ad impression growth.
meta_segment_advertising_revenueHistorical Data
| Q2 '21 | Q3 '21 | |
|---|---|---|
| Value | $28.58B | $28.28B |
| QoQ Change | — | -1.1% |
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Frequently Asked Questions
- What is Meta Platforms, Inc.'s advertising — revenue?
- Meta Platforms, Inc. (META) reported advertising — revenue of $28.28B in Q3 2021.
- What does advertising — revenue mean?
- The total money earned from showing ads to users across the company's various apps and websites.