What is Meta Platforms, Inc.'s advertising — revenue?

Meta Platforms, Inc. (META) reported advertising — revenue of $55.02B in Q1 2026.

What does advertising — revenue mean?

This metric represents the total gross income generated from the sale of advertising placements across a company's digital ecosystem, including social media feeds, stories, and messaging platforms. It reflects the company's ability to monetize user attention and engagement through targeted marketing solutions and auction-based ad delivery systems. As a primary revenue driver for digital platform businesses, it is sensitive to changes in user growth, engagement depth, and the broader macroeconomic environment for marketing spend.

Meta Platforms, Inc. META Advertising — Revenue

Other product segments

Other revenue

$885M+73.5%

Similar metrics at other companies

GRNDAdvertising revenue — Revenue

$23.29M+68.0%

ANGIAdvertising revenue — Revenue

-$46K-100%

VSNTAdvertising — Revenue

$368M-5.2%

WBTNAdvertising — Total Revenue

$39.68M-0.5%

LIFAdvertising — Total Revenue

$19.66M+329%

RDDTAdvertising revenue — Revenue

$624.67M+74.2%

Other financials

Income statement

See full

Revenue$56.3B+33.1%

Gross profit$46.1B+32.7%

Operating income$22.9B+30.3%

Net income$26.8B+60.9%

EPS (diluted)$10.44+62.4%

Balance sheet

See full

Cash & equivalents$31.1B+3.4%

Total debt$86.8B+75.2%

Total equity$243.68B+31.7%

Total assets$395.25B+41.1%

Cash flow

See full

Operating cash flow$32.2B+34.1%

CapEx$19.0B+46.8%

Free cash flow$13.2B+19.3%

Valuation

See full

Market cap$1.56T-12.9%

Enterprise value$1.62T-11.6%

P/E22.1×-3.0×

P/S7.3×-2.8×

Profitability

See full

Gross margin81.9%+0.2pp

Operating margin41.2%-1.7pp

Net margin32.8%-6.3pp

FCF margin22.4%-8.3pp

Returns & leverage

See full

Return on equity32.9%-6.9pp

Debt / equity0.4×+0.1×

Current ratio2.3×-0.3×

Where this comes from

Reported directly by Meta Platforms, Inc. in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Meta Platforms, Inc.’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

Ask your AI about Meta Platforms, Inc.'s advertising — revenue.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Meta Platforms, Inc.'s advertising — revenue?: Meta Platforms, Inc. (META) reported advertising — revenue of $55.02B in Q1 2026.
What does advertising — revenue mean?: This metric represents the total gross income generated from the sale of advertising placements across a company's digital ecosystem, including social media feeds, stories, and messaging platforms. It reflects the company's ability to monetize user attention and engagement through targeted marketing solutions and auction-based ad delivery systems. As a primary revenue driver for digital platform businesses, it is sensitive to changes in user growth, engagement depth, and the broader macroeconomic environment for marketing spend.