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M/I Homes MHO Operating Segments — Selling
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Where this comes from
Reported directly by M/I Homes in its filing.
Tagged under the XBRL concept us-gaap:SellingExpense.
The source filing: M/I Homes’s 10-Q, filed April 24, 2026.
- Filed
- Apr 24, 2026, 11:12 AM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0000799292-26-000017
| (In thousands) | Three Months Ended March 31, 2026 | Three Months Ended March 31, 2025 |
|---|---|---|
| Northern homebuilding | $20,864 | $21,190 |
| Southern homebuilding | 33,775 | 31,106 |
| Financial services (a) | — | — |
| Segment selling expense | $54,639 | $52,296 |
| Corporate and unallocated selling expense | 701 | 490 |
| Total selling expense | $55,340 | $52,786 |
| Operating income: | ||
| Northern homebuilding | $42,923 | $60,592 |
Item 6. Exhibits [42](#i5b32b39a8529406f9be4b5921b543fe1_184)
FAQ
- What is M/I Homes's operating segments — selling?
- M/I Homes (MHO) reported operating segments — selling of $54.64M in Q1 2026.
- How has M/I Homes's operating segments — selling changed year-over-year?
- M/I Homes's operating segments — selling increased by 4.5% year-over-year, from $52.3M to $54.64M.
- What is the long-term trend for M/I Homes's operating segments — selling?
- Over 3 years (2022 to 2025), M/I Homes's operating segments — selling has grown at a 8.9% compound annual growth rate (CAGR), from $189.84M to $245.32M.
- What does operating segments — selling mean?
- This reflects the costs incurred to market, advertise, and sell homes within a specific operating segment. It includes commissions, sales office expenses, and promotional activities necessary to drive homebuyer demand. High levels relative to revenue may indicate increased competition or a need for more aggressive sales strategies.
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