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M/I Homes MHO Operating Segments — Selling

Other geography segments

Southern Homebuilding
$33.78M+8.6%
Northern Homebuilding
$20.86M-1.5%
Corporate and Other
$701K+43.1%
Financial Service
$0—

Similar metrics at other companies

Meritage Homes logo
MTHHomebuilding Segment — Selling Expense
$79.47M-16.1%
Pegasystems logo
PEGAReportable Segment — Selling
$133.14M+11.8%
Target logo
TGTReportable Segment — Selling, general, and administrative expenses
$5.56B+21.2%
Arcutis Biotherapeutics, Inc. logo
ARQTReportable Segment — Selling, general, and administrative
$73.95M+15.8%
Dollar Tree logo
DLTRReportable Segment — Selling, general and administrative expenses
$1.38B+9.0%
TTC
TTCResidential — Selling, general and administrative expense
$36.3M-3.7%

Other financials

Income statement

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Revenue$920.7M-5.7%
Gross profit$202.6M-19.9%
Net income$67.8M-39.0%
EPS (diluted)$2.55-35.9%

Balance sheet

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Cash & equivalents$767.4M-1.2%
Total debt$54.9M-6.9%
Total equity$3.2B+6.2%
Total assets$4.8B+4.4%

Cash flow

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Operating cash flow$135.7M+109%
CapEx$154.0K-88.5%
Free cash flow$135.6M+113%

Valuation

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Market cap$3.8B+1.9%

Profitability

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Gross margin22.2%-4.2pp
Net margin8.2%-3.9pp
FCF margin5.4%—

Returns & leverage

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Return on equity11.6%-7.4pp
Debt / equity0×0.0×

Where this comes from

Reported directly by M/I Homes in its filing.

Tagged under the XBRL concept us-gaap:SellingExpense.

The official record: M/I Homes’s 10-Q, filed April 24, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is M/I Homes's operating segments — selling?
M/I Homes (MHO) reported operating segments — selling of $54.64M in Q1 2026.
How has M/I Homes's operating segments — selling changed year-over-year?
M/I Homes's operating segments — selling increased by 4.5% year-over-year, from $52.3M to $54.64M.
What is the long-term trend for M/I Homes's operating segments — selling?
Over 3 years (2022 to 2025), M/I Homes's operating segments — selling has grown at a 8.9% compound annual growth rate (CAGR), from $189.84M to $245.32M.
What does operating segments — selling mean?
This reflects the costs incurred to market, advertise, and sell homes within a specific operating segment. It includes commissions, sales office expenses, and promotional activities necessary to drive homebuyer demand. High levels relative to revenue may indicate increased competition or a need for more aggressive sales strategies.