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M/I Homes MHO Selling Expense

Selling Expense at other companies

Balchem logo
BalchemBCPC
$21.1M+24.6%
United Airlines Holdings logo
United Airlines HoldingsUAL
$522M+5.2%
Abercrombie & Fitch logo
Abercrombie & FitchANF
$431.2M+7.8%
Installed Building Products logo
Installed Building ProductsIBP
$34M-4.0%
M/I Homes logo
M/I HomesMHO
$55.34M+4.8%
US Foods logo
US FoodsUSFD
$650M0.0%

Segments

By geography

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Southern Homebuilding$33.78M+8.6%
Northern Homebuilding$20.86M-1.5%
Corporate and Other$701K+43.1%
Financial Service$0—

Other financials

Income statement

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Revenue$920.7M-5.7%
Gross profit$202.6M-19.9%
Net income$67.8M-39.0%
EPS (diluted)$2.55-35.9%

Balance sheet

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Cash & equivalents$767.4M-1.2%
Total debt$54.9M-6.9%
Total equity$3.2B+6.2%
Total assets$4.8B+4.4%

Cash flow

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Operating cash flow$135.7M+109%
CapEx$154.0K-88.5%
Free cash flow$135.6M+113%

Valuation

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Market cap$3.82B+1.9%
Enterprise value$3.1B+2.7%
P/E10.6×+3.6×
P/S0.9×0.0×

Profitability

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Gross margin22.2%-4.2pp
Net margin8.2%-3.9pp
FCF margin5.4%—

Returns & leverage

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Return on equity11.6%-7.4pp
Debt / equity0×0.0×

Where this comes from

Reported directly by M/I Homes in its filing.

Tagged under the XBRL concept us-gaap:SellingExpense.

The official record: M/I Homes’s 10-Q, filed April 24, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is M/I Homes's selling expense?
M/I Homes (MHO) reported selling expense of $55.34M in Q1 2026.
How has M/I Homes's selling expense changed year-over-year?
M/I Homes's selling expense increased by 4.8% year-over-year, from $52.79M to $55.34M.
What is the long-term trend for M/I Homes's selling expense?
Over 4 years (2021 to 2025), M/I Homes's selling expense has grown at a 5.7% compound annual growth rate (CAGR), from $198.61M to $247.88M.
What does selling expense mean?
This encompasses the costs incurred to market and sell residential properties, including sales commissions, advertising, and the operation of sales centers. It measures the effectiveness of the company's sales force and marketing strategies in converting inventory into revenue. Tracking this relative to total revenue helps evaluate the efficiency of the company's customer acquisition process.