M/I Homes MHO Selling Expense

Selling Expense at other companies

LGI HomesLGIH

$32.65M-22.9%

UMH

UMH PropertiesUMH

$2.34M+26.5%

FAQ

What is M/I Homes's selling expense?

M/I Homes (MHO) reported selling expense of $64.02M in Q2 2026.

How has M/I Homes's selling expense changed year-over-year?

M/I Homes's selling expense increased by 0.6% year-over-year, from $63.66M to $64.02M.

What is the long-term trend for M/I Homes's selling expense?

Over 4 years (2021 to 2025), M/I Homes's selling expense has grown at a 5.7% compound annual growth rate (CAGR), from $198.61M to $247.88M.

What does selling expense mean?

This encompasses the costs incurred to market and sell residential properties, including sales commissions, advertising, and the operation of sales centers. It measures the effectiveness of the company's sales force and marketing strategies in converting inventory into revenue. Tracking this relative to total revenue helps evaluate the efficiency of the company's customer acquisition process.