McCormick & Company, Incorporated MKC Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by McCormick & Company, Incorporated in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: McCormick & Company, Incorporated’s 10-K, filed January 22, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is McCormick & Company, Incorporated's advertising?
- McCormick & Company, Incorporated (MKC) reported advertising of $56.28M in Q3 2025.
- How has McCormick & Company, Incorporated's advertising changed year-over-year?
- McCormick & Company, Incorporated's advertising increased by 2.9% year-over-year, from $54.7M to $56.28M.
- What is the long-term trend for McCormick & Company, Incorporated's advertising?
- Over 4 years (2021 to 2025), McCormick & Company, Incorporated's advertising has grown at a 5.4% compound annual growth rate (CAGR), from $182.6M to $225.1M.
- What does advertising mean?
- The amount spent on ads and promotional campaigns to reach customers.
- How do you interpret advertising?
- Increased spending is typically intended to drive future revenue growth, while decreases may signal cost-cutting or a shift in strategy.
- How does advertising compare across companies?
- Compared as a percentage of revenue to assess the company's investment in brand strength versus competitors.