What is Altria Group's marketing and selling?

Altria Group (MO) reported marketing and selling of $895M in Q1 2026.

How has Altria Group's marketing and selling changed year-over-year?

Altria Group's marketing and selling increased by 18.1% year-over-year, from $758M to $895M.

What is the long-term trend for Altria Group's marketing and selling?

Over 5 years (2020 to 2025), Altria Group's marketing and selling has grown at a 12.2% compound annual growth rate (CAGR), from $523M to $928M.

Altria Group MO Marketing and selling

Marketing and selling at other companies

Philip Morris InternationalPM

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Other financials

Income statement

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Revenue$5.4B+3.2%

Gross profit$4.2B+4.7%

Operating income$3.0B+65.3%

Net income$2.2B+103%

EPS (diluted)$1.30+106%

Balance sheet

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Cash & equivalents$3.6B-25.3%

Total debt$24.1B+2.7%

Total equity-$3.2B+8.5%

Total assets$34.6B-3.3%

Cash flow

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Operating cash flow$2.3B-14.6%

CapEx$93.0M+145%

Free cash flow$2.2B-16.8%

Valuation

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Market cap$115.42B+8.7%

Enterprise value$135.93B+8.9%

P/E14.3×+3.9×

P/S4.9×+0.4×

Profitability

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Gross margin76.2%+1.1pp

Operating margin47.2%+3.5pp

Net margin34.3%-8.7pp

FCF margin36.8%+0.7pp

Returns & leverage

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Return on equity101.6%—

Debt / equity8.7×—

Current ratio0.6×0.0×

Where this comes from

Reported directly by Altria Group in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: Altria Group’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Altria Group's marketing and selling?: Altria Group (MO) reported marketing and selling of $895M in Q1 2026.
How has Altria Group's marketing and selling changed year-over-year?: Altria Group's marketing and selling increased by 18.1% year-over-year, from $758M to $895M.
What is the long-term trend for Altria Group's marketing and selling?: Over 5 years (2020 to 2025), Altria Group's marketing and selling has grown at a 12.2% compound annual growth rate (CAGR), from $523M to $928M.