Non-Current Liabilities
Marketing and selling
Philip Morris International Marketing and selling decreased by 4.1% to $1.30B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 36.8%, from $949.00M to $1.30B. Over 5 years (FY 2020 to FY 2025), Marketing and selling shows an upward trend with a 11.6% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Liabilities
First reportedQ4 2014
Last reportedQ1 2026Apr 24, 2026
Metric ID:
non_current_liabilities_accrued_marketing_costs_currentHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $722.00M | $804.00M | $811.00M | $678.00M | $739.00M | $700.00M | $695.00M | $662.00M | $820.00M | $857.00M | $862.00M | $823.00M | $961.00M | $1.04B | $1.02B | $949.00M | $1.17B | $1.41B | $1.35B | $1.30B |
| QoQ Change | — | +11.4% | +0.9% | -16.4% | +9.0% | -5.3% | -0.7% | -4.7% | +23.9% | +4.5% | +0.6% | -4.5% | +16.8% | +8.5% | -2.7% | -6.5% | +23.2% | +20.2% | -3.6% | -4.1% |
| YoY Change | — | — | — | — | +2.4% | -12.9% | -14.3% | -2.4% | +11.0% | +22.4% | +24.0% | +24.3% | +17.2% | +21.7% | +17.7% | +15.3% | +21.6% | +34.7% | +33.4% | +36.8% |
Range$662.00M – $1.41B
CAGR+13.1%
Avg YoY Growth+15.8%
Median YoY Growth+19.7%
Current Streak2 quarters decline
Marketing and selling at Other Companies
Frequently Asked Questions
- What is Philip Morris International's marketing and selling?
- Philip Morris International (PM) reported marketing and selling of $1.30B in Q1 2026.
- How has Philip Morris International's marketing and selling changed year-over-year?
- Philip Morris International's marketing and selling increased by 36.8% year-over-year, from $949.00M to $1.30B.
- What is the long-term trend for Philip Morris International's marketing and selling?
- Over 5 years (2020 to 2025), Philip Morris International's marketing and selling has grown at a 11.6% compound annual growth rate (CAGR), from $782.00M to $1.35B.