Business Segments · Selling And Marketing Expense, Adjusted
Business Segments — Selling And Marketing Expense, Adjusted
MicroStrategy Business Segments — Selling And Marketing Expense, Adjusted increased by 32.3% to $31.30M in Q1 2026 compared to the prior quarter. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026
How to read this metric
An increase may signal aggressive growth strategies, while a decrease could indicate cost-cutting or improved marketing efficiency.
Detailed definition
This metric tracks the costs associated with advertising, sales commissions, and marketing campaigns specifically alloca...
Peer comparison
Similar to Sales and Marketing (S&M) expense reporting in SaaS and enterprise software companies.
Metric ID:
mstr_segment_software_business_selling_and_marketing_expense_adjustedHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $23.65M | $31.30M |
| QoQ Change | — | +32.3% |
| YoY Change | — | +32.3% |
Range$23.65M – $31.30M
Avg YoY Growth+32.3%
Median YoY Growth+32.3%
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Frequently Asked Questions
- What is MicroStrategy's business segments — selling and marketing expense, adjusted?
- MicroStrategy (MSTR) reported business segments — selling and marketing expense, adjusted of $31.30M in Q1 2026.
- What does business segments — selling and marketing expense, adjusted mean?
- The normalized costs spent on sales and marketing efforts for the software business.