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MicroStrategy MSTR Business Segments — Selling And Marketing Expense, Adjusted

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Other financials

Income statement

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Revenue$124.3M+11.9%
Gross profit$83.4M+8.1%
Operating income-$14.5B-144%
Net income-$12.5B-197%
EPS (diluted)-$38.25-132%

Balance sheet

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Cash & equivalents$2.2B+3,561%
Total debt$8.3B+0.8%
Total equity$36.7B+13.7%
Total assets$54.3B+23.6%

Cash flow

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Operating cash flow$14.0M+686%
CapEx$952.0K-65.2%
Free cash flow$13.0M+354%

Valuation

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Market cap$33.68B-67.4%
Enterprise value$39.73B-64.3%
P/S70.4×+44.4×

Profitability

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Gross margin72%-3.6pp
Operating margin518.9%
Net margin1,663.1%+1,587pp
FCF margin-17.5%

Returns & leverage

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Return on equity28.2%+20.4pp
Debt / equity0.2×0.0×
Current ratio6.1×+5.4×

Where this comes from

Reported directly by MicroStrategy in its filing.

Tagged under the XBRL concept mstr:SellingAndMarketingExpenseAdjusted.

The official record: MicroStrategy’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is MicroStrategy's business segments — selling and marketing expense, adjusted?
MicroStrategy (MSTR) reported business segments — selling and marketing expense, adjusted of $31.3M in Q1 2026.
What does business segments — selling and marketing expense, adjusted mean?
This metric tracks the costs associated with advertising, sales commissions, and marketing campaigns specifically allocated to the software business segment. It is adjusted to exclude non-recurring items to better reflect the ongoing operational cost of customer acquisition.