ServiceNow NOW Price / sales
Price / sales at other companies
Other financials
Where this comes from
Calculated from ServiceNow’s reported figures.
Based on the most recent quarter.
The official record: ServiceNow’s 10-Q, filed April 23, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is ServiceNow's price / sales?
- ServiceNow (NOW) reported price / sales of 7.8× in Q1 2026.
- How has ServiceNow's price / sales changed year-over-year?
- ServiceNow's price / sales decreased by 45.3% year-over-year, from 14.3× to 7.8×.
- What is the long-term trend for ServiceNow's price / sales?
- Over 5 years (2020 to 2025), ServiceNow's price / sales has grown at a -13.1% compound annual growth rate (CAGR), from 24.2× to 12×.
- What does price / sales mean?
- How many dollars investors pay for each dollar of the company's annual sales.
- How do you interpret price / sales?
- Useful when earnings are negative or volatile (e.g. early-stage or cyclical firms). Only comparable across companies with similar margins — a sales dollar is worth more at a high-margin business.
- How does price / sales compare across companies?
- Best compared within a margin cohort; a software P/S and a retailer P/S are not directly comparable.