Operating Expenses
Sales & Marketing
Northern Trust Sales & Marketing increased by 4.1% to $17.80M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.3%, from $16.90M to $17.80M.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
15 periods
| Q2 '21 | Q3 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $8.90M | $27.20M | $10.80M | $18.10M | $20.10M | $16.20M | $21.10M | $16.20M | $16.70M | $20.80M | $19.10M | $16.90M | $22.20M | $17.10M | $17.80M |
| QoQ Change | — | +205.6% | -60.3% | +67.6% | +11.0% | -19.4% | +30.2% | -23.2% | +3.1% | +24.6% | -8.2% | -11.5% | +31.4% | -23.0% | +4.1% |
| YoY Change | — | — | — | +103.4% | -26.1% | +50.0% | +16.6% | -19.4% | +3.1% | -1.4% | +17.9% | +1.2% | +6.7% | -10.5% | +5.3% |
Range$8.90M – $27.20M
CAGR+21.9%
Avg YoY Growth+12.2%
Median YoY Growth+4.2%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Northern Trust's sales & marketing?
- Northern Trust (NTRS) reported sales & marketing of $17.80M in Q1 2026.
- How has Northern Trust's sales & marketing changed year-over-year?
- Northern Trust's sales & marketing increased by 5.3% year-over-year, from $16.90M to $17.80M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.