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NuSkin Enterprises NUS Business Segments

TTM Q1 '26TTM Q4 '25TTM Q3 '25TTM Q2 '25TTM Q1 '25
Revenue by Business
Americas$271.74M-4.0%$282.98M-2.9%$291.35M-4.3%$304.55M-3.8%$316.54M-1.9%
Europe And Africa$148.35M-1.2%$150.15M-0.5%$150.95M-0.4%$151.53M-2.2%$154.91M-5.6%
Hong Kong Taiwan$116.39M-0.8%$117.38M-2.4%$120.32M-1.6%$122.27M-4.9%$128.59M-1.5%
Japan$171.34M-1.7%$174.36M-2.8%$179.37M-1.5%$182.05M+1.1%$180.09M-0.8%
Mainland China$192.93M-1.3%$195.55M-2.2%$199.96M-5.0%$210.46M-5.2%$221.94M-5.7%
Manufacturing$195.42M-5.0%$205.79M-2.6%$211.22M-1.9%$215.35M+4.3%$206.42M+2.5%
Rhyz Other$18.61M+4.6%$17.79M-62.1%$46.95M-27.0%$64.35M-15.2%$75.88M-10.9%
South Korea$123.03M-5.5%$130.22M-3.7%$135.21M-6.9%$145.21M-6.5%$155.26M-5.2%
Southeast Asia Pacific$203.1M-3.2%$209.8M-6.4%$224.22M-1.4%$227.45M-4.0%$236.95M-3.2%
Number Of Reportable Segments by Business
Rhyz3.5+75.0%2
Segment Reporting Other Item Amount by Business
Americas$146.34M-2.0%$149.29M-1.4%$151.35M-4.5%$158.42M-4.7%$166.17M-3.0%
Europe And Africa$88.05M-0.6%$88.57M-0.9%$89.4M-1.4%$90.69M-3.0%$93.5M-6.9%
Hong Kong Taiwan$61.1M+1.3%$60.31M-2.0%$61.55M-2.2%$62.93M-6.4%$67.24M-5.3%
Japan$86.96M-2.6%$89.33M-2.5%$91.63M-2.3%$93.84M+1.4%$92.54M-1.5%
Mainland China$114.45M-0.8%$115.37M-1.7%$117.33M-5.5%$124.11M-8.1%$135.09M-6.9%
Manufacturing$31.85M-7.1%$34.27M-4.1%$35.72M-1.2%$36.15M+2.0%$35.44M-2.6%
Rhyz Other$46.77M+7.0%$43.69M-39.1%$71.73M-19.7%$89.38M-14.8%$104.92M-9.9%
South Korea$63.59M-4.2%$66.35M-1.1%$67.08M-2.9%$69.1M-6.7%$74.1M-6.6%
Southeast Asia Pacific$109.95M-1.8%$111.98M-5.3%$118.2M-2.6%$121.3M-5.1%$127.88M-5.0%
Operating Income by Business
Americas$55.74M-7.8%$60.49M-7.6%$65.45M-3.6%$67.93M-0.8%$68.49M+1.1%
Europe And Africa$21.72M-4.0%$22.63M-3.9%$23.55M+2.8%$22.91M+2.3%$22.4M+6.6%
Hong Kong Taiwan$36.13M-2.8%$37.17M-1.5%$37.74M+2.2%$36.93M-0.2%$37.01M+6.7%
Japan$48.48M-1.0%$48.97M-3.3%$50.64M-0.5%$50.9M+0.5%$50.65M-0.3%
Mainland China$44.83M-1.6%$45.56M+1.8%$44.76M-1.6%$45.47M+2.4%$44.39M-3.7%
Manufacturing$6.22M-23.0%$8.08M
Rhyz Other-$35.92M-17.4%-$30.59M+13.2%-$35.27M+4.5%-$36.91M+12.6%-$42.25M+7.8%
South Korea$33.99M-9.3%$37.46M-8.4%$40.91M-11.2%$46.07M-6.6%$49.32M-2.8%
Southeast Asia Pacific$43.93M-6.1%$46.78M-7.7%$50.66M+6.0%$47.81M+3.3%$46.3M+2.4%
Cost of Goods Sold by Business
Americas$69.66M-4.8%$73.2M-1.8%$74.56M-4.7%$78.21M-4.5%$81.88M-1.9%
Europe And Africa$38.58M-0.9%$38.95M+2.5%$38M+0.2%$37.92M-2.8%$39.02M-8.8%
Hong Kong Taiwan$19.16M-3.7%$19.89M-5.4%$21.04M-6.1%$22.41M-7.9%$24.34M-2.4%
Japan$35.9M-0.5%$36.07M-2.8%$37.1M-0.6%$37.32M+1.1%$36.9M+0.1%
Mainland China$33.65M-2.8%$34.63M-8.5%$37.87M-7.4%$40.87M-3.8%$42.47M-3.6%
Manufacturing$157.62M-3.7%$163.71M-3.8%$170.23M-3.3%$175.98M+3.7%$169.71M+3.8%
Rhyz Other$7.76M+65.3%$4.7M-55.2%$10.48M-11.8%$11.88M-10.0%$13.2M-9.2%
South Korea$25.45M-3.6%$26.4M-3.0%$27.22M-9.4%$30.04M-5.7%$31.84M-5.2%
Southeast Asia Pacific$49.23M-3.6%$51.04M-7.8%$55.36M-5.1%$58.33M-7.1%$62.78M-3.3%
Segment Expenditure Addition To Long Lived Assets by Business
Americas$46K-11.5%$52K-30.7%$75K-14.8%$88K-6.4%$94K-7.8%
Europe And Africa$115K+49.4%$77K+97.4%$39K-70.9%$134K-47.0%$253K-38.6%
Hong Kong Taiwan$149K-23.2%$194K-41.4%$331K-33.0%$494K+2.9%$480K-21.3%
Japan$131K+2.3%$128K-68.6%$408K+7.1%$381K-5.7%$404K0.0%
Mainland China$1.99M-9.7%$2.2M+19.4%$1.84M-22.6%$2.38M-31.7%$3.49M-38.8%
Manufacturing$10.03M-8.9%$11.02M-29.6%$15.65M+9.0%$14.36M-0.9%$14.49M+42.6%
Rhyz Other$0-100%$16K-97.3%$594K-45.2%$1.08M-28.6%$1.52M-29.0%
Rhyz$10.03M-9.0%$11.03M-32.1%$16.24M+5.2%$15.45M-3.5%$16.01M+30.1%
South Korea$82K+9.3%$75K+33.9%$56K+75.0%$32K+129%$14K-61.1%
Southeast Asia Pacific$322K+3.2%$312K-15.9%$371K+111%$176K+66.0%$106K-7.8%
D&A by Business
Americas$168K-5.1%$177K-19.9%$221K-16.3%$264K-15.9%$314K-14.9%
Europe And Africa$966K-8.8%$1.06M-2.9%$1.09M-0.1%$1.09M+0.3%$1.09M-0.8%
Hong Kong Taiwan$1.21M-9.5%$1.34M-10.3%$1.49M-7.3%$1.61M+2.2%$1.57M-11.4%
Japan$218K-0.9%$220K-4.3%$230K-4.6%$241K-5.1%$254K-8.6%
Mainland China$7.67M-3.6%$7.96M-6.5%$8.51M-7.9%$9.24M-7.0%$9.94M-6.6%
Manufacturing$13.14M-0.6%$13.22M-1.4%$13.41M-1.4%$13.59M-1.0%$13.73M0.0%
Rhyz$14.53M-4.3%$15.19M-9.4%$16.76M-8.3%$18.27M-8.7%$20.01M-4.6%
Rhyz Other$1.4M-29.1%$1.97M-41.2%$3.35M-28.5%$4.68M-25.4%$6.28M-13.4%
South Korea$657K-11.7%$744K-4.9%$782K-7.1%$842K-11.5%$951K-6.9%
Southeast Asia Pacific$737K-2.8%$758K+0.4%$755K-5.4%$798K+2.4%$779K-7.0%
Goodwill by Business
Americas$0$0$0$0$0-100%
Europe And Africa$0$0$0$0$0-100%
Hong Kong Taiwan$0$0$0$0$0-100%
Japan$0$0$0$0$0-100%
Mainland China$0$0$0$0$0-100%
Manufacturing$315.5M0.0%$315.5M0.0%$315.5M0.0%$315.5M0.0%$315.5M0.0%
Rhyz Other$19M0.0%$19M0.0%$19M-46.1%$35.26M-31.6%$51.52M-38.5%
South Korea$0$0$0$0$0-100%
Southeast Asia Pacific$0$0$0$0$0-100%
Goodwill Impaired Accumulated Impairment Loss by Business
Americas$37.8M+0.1%$37.75M0.0%$37.75M+0.1%$37.7M+0.1%$37.65M
Europe And Africa$11.5M-0.2%$11.53M0.0%$11.53M-0.2%$11.55M-0.2%$11.58M
Hong Kong Taiwan$26.54M+0.1%$26.5M0.0%$26.5M+0.1%$26.47M+0.1%$26.43M
Japan$64.08M0.0%$64.06M0.0%$64.06M0.0%$64.04M0.0%$64.02M
Mainland China$128.72M0.0%$128.74M0.0%$128.74M0.0%$128.76M0.0%$128.78M
Manufacturing$0$0$0
Rhyz Other$78.35M0.0%$78.36M0.0%$78.36M+4.9%$74.67M+5.2%$70.99M
South Korea$117.04M0.0%$117.08M0.0%$117.08M0.0%$117.12M0.0%$117.16M
Southeast Asia Pacific$74.15M0.0%$74.11M0.0%$74.11M0.0%$74.07M0.0%$74.04M

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Questions, answered.

How does NuSkin Enterprises break its business down?
NuSkin Enterprises (NUS) reports revenue by business across 9 parts — Americas, Europe And Africa, Hong Kong Taiwan, Japan and Mainland China. Each is extracted from the segment footnotes and tracked over time.
Where does NuSkin Enterprises's segment data come from?
Segment breakdowns are pulled from the segment footnotes in NuSkin Enterprises's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.