What is Owlet's sales & marketing?

Owlet (OWLT) reported sales & marketing of $4.47M in Q1 2026.

How has Owlet's sales & marketing changed year-over-year?

Owlet's sales & marketing increased by 11.8% year-over-year, from $4M to $4.47M.

What is the long-term trend for Owlet's sales & marketing?

Over 4 years (2021 to 2025), Owlet's sales & marketing has grown at a -16.0% compound annual growth rate (CAGR), from $37.08M to $18.47M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Owlet OWLT Sales & Marketing

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Other financials

Income statement

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Revenue$22.5M+6.4%

Gross profit$12.2M+8.1%

Operating income-$5.5M-106%

Net income-$3.3M-210%

EPS (diluted)-$0.25-327%

Balance sheet

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Cash & equivalents$41.0M+147%

Total debt$35.6M+48.6%

Total equity$21.0M+181%

Total assets$86.8M+68.8%

Cash flow

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Operating cash flow-$5.0M+14.8%

CapEx$15.0K+275%

Free cash flow-$5.1M+14.6%

Valuation

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Market cap$166.47M+30.3%

Enterprise value$161.04M+12.4%

P/S1.6×+0.1×

Profitability

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Gross margin50.9%-1.4pp

Operating margin-10.4%-3.4pp

Net margin-43%-94.2pp

FCF margin-9.5%—

Returns & leverage

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Return on equity-206.1%—

Debt / equity1.7×—

Current ratio1.7×+0.5×

Where this comes from

Reported directly by Owlet in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Owlet’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Owlet's sales & marketing?: Owlet (OWLT) reported sales & marketing of $4.47M in Q1 2026.
How has Owlet's sales & marketing changed year-over-year?: Owlet's sales & marketing increased by 11.8% year-over-year, from $4M to $4.47M.
What is the long-term trend for Owlet's sales & marketing?: Over 4 years (2021 to 2025), Owlet's sales & marketing has grown at a -16.0% compound annual growth rate (CAGR), from $37.08M to $18.47M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.