Sales & Marketing
Planet Labs Sales & Marketing increased by 6.5% to $20.01M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 27.6%, from $15.68M to $20.01M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 8.3% CAGR.
Analysis
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
selling_and_marketingHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $10.65M | $10.60M | $12.44M | $19.23M | $18.86M | $19.48M | $19.38M | $20.30M | $23.13M | $22.31M | $20.77M | $20.10M | $21.49M | $23.73M | $16.80M | $15.68M | $16.31M | $17.57M | $18.78M | $20.01M |
| QoQ Change | — | -0.5% | +17.4% | +54.5% | -1.9% | +3.3% | -0.5% | +4.7% | +13.9% | -3.5% | -6.9% | -3.3% | +6.9% | +10.5% | -29.2% | -6.6% | +4.0% | +7.7% | +6.9% | +6.5% |
| YoY Change | — | — | — | — | +77.0% | +83.9% | +55.8% | +5.6% | +22.6% | +14.5% | +7.2% | -1.0% | -7.1% | +6.4% | -19.2% | -22.0% | -24.1% | -26.0% | +11.8% | +27.6% |
Business Segments
| Segment | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q1 '26 | Q2 '26 |
|---|---|---|---|---|---|---|---|---|
| Reportable Segment | $18.29M | $18.29M | $18.29M | $18.29M | $18.87M | $16.37M | $14.29M | $15.43M |
| Total | $23.13M | $22.31M | $20.77M | $20.10M | $21.49M | $23.73M | $16.31M | $17.57M |
Reportable Segment was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Planet Labs's sales & marketing?
- Planet Labs (PL) reported sales & marketing of $20.01M in Q4 2025.
- How has Planet Labs's sales & marketing changed year-over-year?
- Planet Labs's sales & marketing increased by 27.6% year-over-year, from $15.68M to $20.01M.
- What is the long-term trend for Planet Labs's sales & marketing?
- Over 4 years (2022 to 2026), Planet Labs's sales & marketing has grown at a 8.3% compound annual growth rate (CAGR), from $52.92M to $72.68M.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.