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Dave & Buster's Entertainment PLAY Sales & Marketing
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Where this comes from
Reported directly by Dave & Buster's Entertainment in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Dave & Buster's Entertainment’s 10-K, filed March 31, 2026.
- Filed
- Mar 31, 2026, 4:33 PM EDT
- Fiscal year
- FY2025
- Accession
- 0001525769-26-000008
Advertising and marketing costs — Advertising production costs are expensed in the period when the advertising first takes place. Other advertising costs are expensed as incurred. Advertising and marketing costs expensed were $93.0, $80.3, and $73.5, in fiscal 2025, 2024 and 2023, respectively. Advertising and marketing costs are included in “Other store operating expenses” in the Consolidated Statements of Comprehensive Income (Loss).
ITEM 16. Form 10-K Summary
FAQ
- What is Dave & Buster's Entertainment's sales & marketing?
- Dave & Buster's Entertainment (PLAY) reported sales & marketing of $23.25M in Q4 2025.
- How has Dave & Buster's Entertainment's sales & marketing changed year-over-year?
- Dave & Buster's Entertainment's sales & marketing increased by 15.8% year-over-year, from $20.08M to $23.25M.
- What is the long-term trend for Dave & Buster's Entertainment's sales & marketing?
- Over 3 years (2022 to 2025), Dave & Buster's Entertainment's sales & marketing has grown at a 17.3% compound annual growth rate (CAGR), from $57.6M to $93M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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