Dave & Buster's Entertainment PLAY Reportable Segment — Advertising and marketing costs
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Where this comes from
Reported directly by Dave & Buster's Entertainment in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Dave & Buster's Entertainment’s 10-Q, filed June 15, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Dave & Buster's Entertainment's reportable segment — advertising and marketing costs?
- Dave & Buster's Entertainment (PLAY) reported reportable segment — advertising and marketing costs of $23.5M in Q1 2026.
- How has Dave & Buster's Entertainment's reportable segment — advertising and marketing costs changed year-over-year?
- Dave & Buster's Entertainment's reportable segment — advertising and marketing costs decreased by 15.2% year-over-year, from $27.7M to $23.5M.
- What is the long-term trend for Dave & Buster's Entertainment's reportable segment — advertising and marketing costs?
- Over 3 years (2022 to 2025), Dave & Buster's Entertainment's reportable segment — advertising and marketing costs has grown at a 17.3% compound annual growth rate (CAGR), from $57.6M to $92.9M.
- What does reportable segment — advertising and marketing costs mean?
- This metric captures the expenditures dedicated to promotional activities, brand awareness campaigns, and customer acquisition efforts within the reportable segment. It measures the investment intensity required to drive foot traffic and maintain market share in a competitive entertainment and dining landscape.