Zillow Group, Inc. ZG Reportable Segments — Marketing and advertising costs
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Where this comes from
Reported directly by Zillow Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Zillow Group, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Zillow Group, Inc.'s reportable segments — marketing and advertising costs?
- Zillow Group, Inc. (ZG) reported reportable segments — marketing and advertising costs of $45M in Q1 2026.
- How has Zillow Group, Inc.'s reportable segments — marketing and advertising costs changed year-over-year?
- Zillow Group, Inc.'s reportable segments — marketing and advertising costs increased by 4.7% year-over-year, from $43M to $45M.
- What is the long-term trend for Zillow Group, Inc.'s reportable segments — marketing and advertising costs?
- Over 3 years (2022 to 2025), Zillow Group, Inc.'s reportable segments — marketing and advertising costs has grown at a 5.0% compound annual growth rate (CAGR), from $165M to $191M.
- What does reportable segments — marketing and advertising costs mean?
- Covers the expenditures incurred to promote the segment's brands, acquire new customers, and maintain market presence. This metric is critical for evaluating the return on investment for customer acquisition strategies and brand positioning efforts.